Exam 3: Internal Analysis: Resources and Competitive Advantage

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Describe the two main ways managers can increase return on invested capital (ROIC). Give examples of strategies that can be used to achieve each of these goals.

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Ford Motor Company developed the Explorer sports utility vehicle (SUV) in 1990, and it is still one of the best-selling SUVs in the United States, based on an extensive study of customer preferences. Which value-chain activity of Ford conducted those studies?

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Research and development activities are concerned with:

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Dale's methods of fitting horseshoes save time and money for his employer at the local ranch. However, when Dale suggests that everyone use his method, his boss, Cedric, says, "No. That's not the way we've always done it around here." Cedric's resistance to change illustrates:

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Comparing the history of a firm's performance as well as its performance against competitors can benefit a firm in which of the following ways?

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Creating a signature scent, choosing an original name, and configuring the shape and look of the bottle are all decisions made in the production phase of the value chain for a perfume company.

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Which of the following best describes product innovation?

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