Exam 12: Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

In discourse analysis, the coding of content is quantitative.

Explain the concept of narrative analysis and how it might be used in practice.

The central belief underpinning rhetorical and critical analyses is that one definitive interpretation of communication content is possible.

Metaphor analysis includes a search for the basic or root metaphors that shape the way individuals think.

Identify the key elements of fantasy theme analysis and explain how it might be applied in practice.

Fantasy theme analysis is an approach to understanding group consciousness and shared values.

From a critical perspective, metaphor analysis can reveal how language maintains and promotes organizational power structures.

Two major schools of critical analysis are feminist criticism and Marxist criticism.

In Burke's dramatistic analysis, "ratio analysis" means examining the ______.

Which one of the following of Jakobson's semiotic functions establishes the agreed meaning for words?

Semiotics is concerned with the relationship between language, and especially signs, and meaning.

What do critical analysts study?

Narrative analysis is a quantitative approach to analyzing people's reports of their lives.

In Aristotelian rhetoric, the nature of the audience is unimportant.

Which one of the following of Jakobson's semiotic functions establishes the communication context or dominant message?

Explain the basic concept of discourse analysis and identify its strengths and weaknesses as you see them.

______ are basically a search for patterns and variations in content.

______ analysis is the research approach most likely to take an interest in the stories people tell.

Marxist criticism generally seeks to examine communication content for messages that reinforce the ideology of those in power.

Which of the following is a disadvantage of the qualitative analyses of content?