Exam 5: Objectives for the Imc Plan

Which of the following is an example of the carryover effect of promotional communication?

Which of the following is NOT one of the four communication objectives accommodated by the R&P framework?

is an approach to setting advertising objectives, which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

A firm in a fast-growing market may have _________as its marketing objective.

The hierarchy of effects model suggests that consumers move through a series of steps en route to purchase. Which of the following shows the correct order of these steps?

According to the information processing model, which type of research/test would help determine the effectiveness of a campaign designed to target exposure to the message?

The information processing model may be an effective framework for setting objectives and:

Ace Computer has an objective of increasing its share of the home segment of the personal computer market by 5 percent during the upcoming year. This is an example of a(n)_________ objective.

Which of the following is the most plausible target audience when the main marketing objective is to increase sales volume?

The use of sales as an advertising objective can be ineffective due to:

Determining a target market's present level of awareness, knowledge, and liking toward a product often requires the taking of_________ measures.

Each of the following is a strategy for stimulating sales through growth in the product category EXCEPT:

Oreo wishes to create awareness of its new Swedish Fish (gummy candy) filled cookies. According to the hierarchy of effects model, which of the following would be an effective tool to use?

Every single point of communication should contribute to a target audience's understanding and knowledge of the brand name. This universal communication objective is known as:

For which of the following advertising communication tasks should the specified time period required be the longest?

The "category need" communication objective is also known as:

Achieving marketing objectives depends on the coordination and execution of __________.

Managers who use the communications effects pyramid to set objectives believe that:

A new manufacturer of stereo speakers which has no brand awareness developed a statement of advertising objectives, which stated that the goal of the company's new ad campaign is "To make 30% of the audience aware of our new brand." This statement Could serve as an example of a: