Exam 3: Consumer Behaviour and Target Audience Decisions

are customers that buy the main brand, but also buy another brand in the product category within a given relevant time period.

Promotional planners differentiate between a brand's target market and the target audience. Which of the following statements is the best illustration of this concept?

is the first stage in the consumer decision making process.

A reference group to which one does not wish to belong is a__________ group.

Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:

Information such as product knowledge, meanings, and beliefs is combined to evaluate alternatives through:

Bryan Nixon owns several apartments. Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span, Nixon will now only purchase Maytag brand appliances to go into his apartments. Nixon's repeat purchases of Maytag appliances indicate:

A group whose presumed perspective or values are used by an individual as the basis for his judgments, opinions, and actions is a:

On a trip to Halifax, Myra experienced car trouble. She knew she needed to find a good mechanic, so she asked the advice of the people running the motel where she was staying. She also called the local Better Business Bureau for help and looked in the local yellow pages. Finally, she called a friend who used to live in Halifax for his recommendation. Myra was obviously engaged in which stage of the consumer decision making process?

If an ad uses language or references to a lifestyle that is unfamiliar to the___________ is less likelihood of it influencing in the direction intended.

If you look around campus you will see many students wearing similar outfits, using similar electronic devices, even eating and drinking the same things. Maslow's theory would attribute these trends to __________needs.

An example of functional benefit is: