Exam 3: Consumer Behaviour and Target Audience Decisions

The perception process whereby consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as:

Need recognition is caused by a difference between the consumer's _________.

A judgement that consumers make with respect to the pleasurable level of consumption-related fulfillment is more simply known as:

Daria is listening to music on her car radio. When a commercial comes on, she changes the station. Daria is engaging in:

An advertising campaign stating that BMW "outperforms most cars on the road even before you step on the accelerator" is an example of ___________segmentation.

segmentation is the grouping of customers on the basis of attributes sought in a product.

are factors that compel or drive a consumer to take a particular action.

Dara Smith looked at articles in Consumer Reports magazine and asked the salesperson at Future Shop many questions before purchasing a stereo receiver. These activities are examples of:

__________is a preference for a particular brand that results in its repeated purchase.

Which of the following is the LEAST effective potential basis for segmenting the consumer market for bran muffin mixes?

Marketers of new brands or brands with low market share need to_________ in order to break into their target's evoked set.

A feeling of postpurchase doubt or psychological tension that a consumer experiences after making a difficult purchase choice is called:

Each of the following statements about the postpurchase evaluation process is correct EXCEPT:

New needs might arise from each of the following EXCEPT:

A product manager for a new brand of laundry detergent must:

The first step in the target market process is to:

is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

When television stations sell advertising time based on age categories of viewers, they are using ___________segmentation.

occurs when the consumer chooses to focus attention on certain stimuli while excluding others.

Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)?