Exam 3: Consumer Behaviour and Target Audience Decisions

According to Abraham Maslow's hierarchy of needs theory, the highest level of needs are ________ needs.

Marketers strive to develop and maintain brand loyalty by doing all of these things EXCEPT:

An external information search might include each of the following EXCEPT:

segmentation divides consumers into groups according to their usage, loyalties, or buying responses to a product.

Four Seasons Hotels offer their guests a choice of pillow, depending on their personal preferences and sleep habits. Which of the following statements does this policy represent?

Psychographic segmentation considers each of the following variables EXCEPT:

refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, interests, and behaviours can be grouped.

The brand image that Coca-Cola's recent slogans "Open Happiness" and "Taste the Feeling" amplify the____________ of the product.

Ads for consumer finance companies are often aimed at people making $25,000 or less annual salaries. Consumer finance companies are using ___________segmentation.

An ad for Nivea skin cream which is used by women states that the cream allows you to "give your skin back its own wrinkle control." This ad is using __________segmentation.

Concrete outcomes of product usage that are tangible and directly related to product performance are:

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:

is the complexity of learned values, norms, and meanings shared by members of a society.

Every afternoon at about 3 o'clock, Neil buys a cold drink. He either buys a Coca-Cola, a Mountain Dew, or a Minute Maid lemonade. He will not buy any other brand or type of soft drink because the three drinks make up his:

Division of the market based on age, sex, family size, income, and other measurable characteristics is known as:

Advertising for Hilton Hotels tells consumers they can make a reservation by calling 1-800-HILTONS. The telephone number is based on:

Consumers are considered to be in "active shopping mode" during which stage of the consumer decision making process?

is the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world.

Jeff runs several times a week and believes that Nike running shoes are the best for his running style and the shape and size of his foot. Puma may consider it inefficient to advertise to Jeff because they consider him to be:

The level of need which a particular product satisfies may vary by consumer. A good example of this is: