Exam 10: Marketing Channels: Delivering Customer Value

Which of the following is an example of a horizontal conflict in a distribution channel?

Pastaliano is a restaurant based in Illinois that exclusively sells Italian food.Pastaliano sells the rights to its recipes to a British firm,Clover Trading,which then opens an outlet in London under the Pastaliano brand name.Which kind of channel arrangement does Pastaliano most likely have with Clover Trading?

A ________ is highly automated and designed to receive goods from various plants and suppliers,take orders,fill them efficiently,and deliver goods to customers as quickly as possible.

Describe the legal aspects of exclusive arrangements such as exclusive dealing and exclusive distribution.

Which mode of transportation is best for carrying perishable goods to distant markets?

Rage,a leading motor vehicle manufacturer,introduces a new superbike model.It invites proposals from independent dealers who are willing to set up exclusive showrooms that only sell Rage's superbikes.Chosen dealers will sell and service the superbikes,and Rage will oversee national advertising.This is most likely an example of a(n)________.

Compare a conventional distribution channel and a vertical marketing system.

A firm that uses direct marketing would most likely sell its products through ________.

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

In supply chain management,moving products and materials from suppliers to the factory is known as ________ logistics.

The use of both rail and trucks for transporting goods is called ________.

Under ________,a customer shares real-time data on sales and current inventory levels with a supplier,and the supplier then takes full responsibility for managing inventories and deliveries.

Vertical conflicts in distribution channels are conflicts that occur between ________.

A horizontal marketing system can develop between a company and its competitor.

A(n)________ marketing system combines successive stages of production and distribution under single ownership,where channel leadership is established through common ownership.

Inbound logistics involves managing the flow of products from an intermediary to a customer.

Which of the following is true of a vertical marketing system?

________ involves combining two or more systems of transportation to move products.

Reverse logistics refers to moving ________.

From a producer's point of view,a greater number of levels in a supply chain means less control and greater channel complexity.