Exam 10: Marketing Channels: Delivering Customer Value

In a(n)________ marketing system,leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.

Which of the following creates the shortest distribution channel between a producer and a customer?

Sonic Shack,an audio equipment retailer,signs an agreement with PineWire,a renowned electronics company,to sell PineWire products.The deal requires Sonic Shack to provide PineWire products with superior displays,shelf space,and promotion compared to competing products.Sonic agrees to these terms as PineWire products command a huge share in the market.Which of the following types of channel arrangements do PineWire and Sonic Shack most likely have?

According to the text,the goal of any logistics system should be to maximize sales,not profits.

Full-line forcing is a type of intensive distribution.

Orion Steel is the chief provider of metals to Accline Cars,which manufactures two models of vehicles-cars and large buses.Accline dealers sell the firm's cars to individual citizens,but buses are sold directly to government entities.In such a distribution channel,which of the following would be considered a vertical conflict?

In a ________,producers,wholesalers,and retailers act as a unified system.In such a structure,one channel member owns the others,has contracts with them,or has so much power that they all cooperate.

From the economic system's point of view,the role of marketing intermediaries is to ________.

Which of the following is a marketing intermediary?

PinWheel,a renowned electronics company,has an arrangement with SoundBite,an audio equipment retailer.Through the agreement,Soundbite is to promote and sell PinWheel's audio electronics and give PinWheel products better shelf space than competitors' products.The agreement also requires that SoundBite sell additional non-audio PinWheel products at all SoundBite stores.Which term best describes PinWheel's strategy?

A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Customer-centered logistics starts with the marketplace and works backward to the factory.

Differentiate between intensive distribution,exclusive distribution,and selective distribution strategies,Provide examples of products that would be appropriate for each.

Marketing channel design calls for analyzing consumer needs,setting channel objectives,identifying major channel alternatives,and evaluating those alternatives.

Which of the following is a cost-effective mode for shipping large amounts of bulk products-coal,sand,minerals,and forest products-over long distances?

GreatWords is a book retailer.Due to the increasing demand for audiobooks,the firm decides to sell audiobooks in its stores.GreatWords signs a deal with Carpem,a leading producer of educational audiobooks.According to the deal,GreatWords will sell only Carpem's audio titles in its stores,while Carpem will not sell its books through other retailer stores.GreatWords profits from Carpem's popularity while Carpem,in return,enjoys better sales.This is most likely an example of a(n)________ marketing system.

________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its products.

Historically,conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.

Kevin Pinker is a freelance computer programmer who writes computer algorithms for companies such as SoftStar and BlueHill.SoftStar and BlueHill use these algorithms to make specific programs based on online market research.These programs are then sold to the online retailer,Abundon,which then sells them to individual consumers and businesses.Which of the following is a marketing intermediary in this chain?

What are the advantages and disadvantages of using a multichannel distribution system?