Question 1

Explain integrated logistics management and the different ways through which a company can achieve it.

Accepted Answer

The concept of integrated logistics mana

Question 2

A(n)________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

Accepted Answer

A)  corporate vertical 
B)  horizontal 
C)  contractual vertical 
D)  administered vertical 
E)  direct 
A)  corporate vertical 
B)  horizontal 
C)  contractual vertical 
D)  administered vertical 
E)  direct

Question 3

In a vertical marketing system,producers do not use intermediaries to sell their products.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

Accepted Answer

A)  water carriers 
B)  pipeline 
C)  trucks 
D)  air carriers 
E)  railroads 
A)  water carriers 
B)  pipeline 
C)  trucks 
D)  air carriers 
E)  railroads

Question 5

A ________ is made up of a company,its suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system.

Accepted Answer

A)  manufacturing chain 
B)  distribution center 
C)  marketing intermediary 
D)  value delivery network 
E)  disintermediation system 
A)  manufacturing chain 
B)  distribution center 
C)  marketing intermediary 
D)  value delivery network 
E)  disintermediation system

Question 6

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

Accepted Answer

A)  It prohibits the producer from selling outside the dealer's territory. 
B)  It prevents the producer from using any other dealer to sell its products regardless of geographical area. 
C)  It gives the producer's products more shelf power compared to a competitor's products being sold by the dealer. 
D)  It can be considered illegal if it increases competition substantially. 
E)  It does not allow other producers to sell to that dealer. 
A)  It prohibits the producer from selling outside the dealer's territory. 
B)  It prevents the producer from using any other dealer to sell its products regardless of geographical area. 
C)  It gives the producer's products more shelf power compared to a competitor's products being sold by the dealer. 
D)  It can be considered illegal if it increases competition substantially. 
E)  It does not allow other producers to sell to that dealer.

Question 7

Full-line forcing is considered an illegal arrangement that violates the Clayton Act.

Accepted Answer

A) True 
 B)False

Question 8

Jupiter Steel is the chief provider of metals to Greystone Motors.Greystone Motors has two models of cars-one for commercial and ordinary consumers and another for professional car racing teams.Greystone Motors has designated dealers to sell its commercial cars to consumers,while racing cars are sold directly to the racing teams.In such a distribution channel,which of the following would be considered a horizontal conflict?

Accepted Answer

A)  a conflict between Jupiter Steel and Greystone Motors 
B)  a conflict between Jupiter Steel and Greystone dealers 
C)  a conflict between two Greystone Motors car dealerships 
D)  a conflict between a Greystone Motors car dealership and a racing team 
E)  a conflict between Greystone Motors and its car dealerships 
A)  a conflict between Jupiter Steel and Greystone Motors 
B)  a conflict between Jupiter Steel and Greystone dealers 
C)  a conflict between two Greystone Motors car dealerships 
D)  a conflict between a Greystone Motors car dealership and a racing team 
E)  a conflict between Greystone Motors and its car dealerships

Question 9

Which of the following is true of an intensive distribution strategy?

Accepted Answer

A)  It gives sole rights to select dealers in a given area. 
B)  It strives to make products available where and when consumers want them. 
C)  Compared with other distribution strategies, it uses the least number of intermediaries to sell products. 
D)  Compared with other distribution strategies, it provides the best support for dealers of luxury products. 
E)  It discards traditional intermediaries and uses direct marketing to reach customers. 
A)  It gives sole rights to select dealers in a given area. 
B)  It strives to make products available where and when consumers want them. 
C)  Compared with other distribution strategies, it uses the least number of intermediaries to sell products. 
D)  Compared with other distribution strategies, it provides the best support for dealers of luxury products. 
E)  It discards traditional intermediaries and uses direct marketing to reach customers.

Question 10

Explain multichannel distribution systems with an example.

Accepted Answer

Multichannel distribution occurs when a

Question 11

A vertical marketing system is one in which the producer is always the dominant member of the channel.

Accepted Answer

A) True 
 B)False

Question 12

What are the responsibilities of channel members?

Accepted Answer

The producer and the intermediaries need

Question 13

Which type of channel arrangement does a franchise organization most likely follow?

Accepted Answer

A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  contractual vertical marketing system 
D)  corporate vertical marketing system 
E)  direct marketing system 
A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  contractual vertical marketing system 
D)  corporate vertical marketing system 
E)  direct marketing system

Question 14

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

Accepted Answer

A) True 
 B)False

Question 15

What is a contractual vertical marketing system? Give an example of a type of business that works as a contractual VMS.

Accepted Answer

A contractual VMS consists of independen

Question 16

Which of the following would be considered an upstream partner in a company's supply chain?

Accepted Answer

A)  a firm that resells a finished product and shares the net sales with the producer 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that markets a product to consumers through social media 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that exclusively markets a product to other businesses 
A)  a firm that resells a finished product and shares the net sales with the producer 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that markets a product to consumers through social media 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that exclusively markets a product to other businesses

Question 17

Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.

Accepted Answer

A) True 
 B)False

Question 18

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Accepted Answer

A)  Research and development channels 
B)  Upstream channels 
C)  Marketing channels 
D)  Raw materials suppliers 
E)  Backward integration chains 
A)  Research and development channels 
B)  Upstream channels 
C)  Marketing channels 
D)  Raw materials suppliers 
E)  Backward integration chains

Question 19

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

Accepted Answer

A)  The seller gains more shelf power compared to competitors' products. 
B)  The seller can avoid using any intermediary and sell the product directly to customers. 
C)  Customers get more loyal and dependable outlets. 
D)  The dealer obtains a steady source of supply and more support from the seller. 
E)  The dealer can freely choose what products to sell without any interference from the seller. 
A)  The seller gains more shelf power compared to competitors' products. 
B)  The seller can avoid using any intermediary and sell the product directly to customers. 
C)  Customers get more loyal and dependable outlets. 
D)  The dealer obtains a steady source of supply and more support from the seller. 
E)  The dealer can freely choose what products to sell without any interference from the seller.

Question 20

Supply chain management involves managing both upstream and downstream value-added flows of materials.

Accepted Answer

A) True 
 B)False

Explain integrated logistics management and the different ways through which a company can achieve it.

A(n)________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

In a vertical marketing system,producers do not use intermediaries to sell their products.

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

A ________ is made up of a company,its suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system.

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

Full-line forcing is considered an illegal arrangement that violates the Clayton Act.

Which of the following is true of an intensive distribution strategy?

Explain multichannel distribution systems with an example.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

What are the responsibilities of channel members?

Which type of channel arrangement does a franchise organization most likely follow?

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

What is a contractual vertical marketing system? Give an example of a type of business that works as a contractual VMS.

Which of the following would be considered an upstream partner in a company's supply chain?

Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

Supply chain management involves managing both upstream and downstream value-added flows of materials.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 10: Marketing Channels: Delivering Customer Value

Explain integrated logistics management and the different ways through which a company can achieve it.

A(n)________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

In a vertical marketing system,producers do not use intermediaries to sell their products.

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

A ________ is made up of a company,its suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system.

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

Full-line forcing is considered an illegal arrangement that violates the Clayton Act.

Which of the following is true of an intensive distribution strategy?

Explain multichannel distribution systems with an example.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

What are the responsibilities of channel members?

Which type of channel arrangement does a franchise organization most likely follow?

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

What is a contractual vertical marketing system? Give an example of a type of business that works as a contractual VMS.

Which of the following would be considered an upstream partner in a company's supply chain?

Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

Supply chain management involves managing both upstream and downstream value-added flows of materials.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters