Exam 10: Marketing Channels: Delivering Customer Value

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Which of the following is true of a direct marketing channel?

Faber Motors manufactures three lines of cars: high-end security cars for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to government buyers by the company.The consumer cars are sold through dedicated dealers who only sell Faber's lines at their outlets.For its professional racing cars,Faber collaborates with Radium Tires,an innovative and renowned tire manufacturer.Faber provides the engine and body,while Radium provides the tires and its expertise on the racing industry.Which term best describes Faber's channel arrangements?

Outbound logistics refers to moving ________.

Which of the following is true of downstream channels in a company's supply chain?

________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.

In exclusive dealing,a producer may agree not to sell to other dealers in a given area.

Companies selling perishable products generally prefer direct marketing,which minimizes delays.

How does a company determine its channel objectives? What factors influence the channel objectives of a company?

Producers use marketing intermediaries because they ________.

Selective distribution is a strategy in which ________.

What is marketing logistics? What are the components of marketing logistics?

In which of the following situations is a producer guaranteed full control over product sales?

The Memphis Rock chain of restaurants has a deal with WestEnd Cola,according to which it will serve only WestEnd sodas at its restaurants.What strategy has most likely been adopted by WestEnd Cola?

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

What are the different functions of the members of a marketing channel?

What is disintermediation? With a suitable example,explain the opportunities and problems that disintermediation presents for producers and resellers.

In a just-in-time logistics system,________.

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

In a logistics system,minimizing distribution costs most likely involves ________.