Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Recall that in the l930s, when anti-Asian prejudice was commonplace in the United States, LaPiere (1934) had no trouble finding pleasant accommodations for himself and his Chinese traveling companions. Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome. More than 90 percent of those who responded replied that they definitely would not accommodate Chinese. This study is noteworthy because it suggested that __________.

Describe the theory of planned behavior as it relates to the power of attitudes to predict deliberative behaviors.

Peer pressure is a form of persuasion that generally utilizes __________.

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!"). The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of __________ to increase resistance to attitude change.

In most stores, owners provide background music for shoppers. Now, this music may not be to everyone's taste, but from the perspective of social psychologists who study routes to persuasion, it is probably designed to __________, and thus to __________.

Politicians often preface their remarks with statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of __________.

All other things being equal, when a communication is more __________, people are more likely to pay attention to it and process it through the central route.

Advertising makes the assumption that __________ will lead to __________.

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are __________.

You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars __________.

The purpose of cognitively based attitudes is to __________.

Chloe voted for the first time in the 2016 elections. She was very motivated to understand campaign issues and to make an informed choice at the polls. She read the newspapers and watched the television debates between the candidates. Motivated and informed when she watched the presidential debates between Donald Trump and Hillary Clinton, Chloe was most likely to pay attention to __________.

The reason that forewarning tends to prevent attitude change is that it __________.

If Little Joey gets punished every time he plays with matches, Joey may develop a negative attitude toward matches. What would best explain Joey's negative attitude toward them?

Which of the following is NOT a component of attitude?

According to research by Han and Shavitt (1994), what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is __________.

According to the authors of your text, why are attitudes important?

Recall that researchers (Pennebaker & Sanders, 1976) placed one of two signs in the bathrooms on a college campus. One was a strong warning ("Do not write on these walls under any circumstances") and the other was a milder admonition ("Please don't write on these walls"). Two weeks later, what were they likely to find in the bathrooms containing the strong warnings?