Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Suppose you are trying to persuade a group of people to purchase a new kitchen gadget. If you are presenting mostly weak arguments, which of the following techniques would help people feel more confident in their attitudes?

The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process, but there was one major problem with the approach: it __________.

Crystal rushes into a store, needing to pick up some orange juice. She quickly picks the deepest orange-colored juice that states "Not from concentrate" and is the cheapest. She is basing her decision on a(n) __________.

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?

George is trying to decide which of two used cars to buy. He test drives each, listening to the radio while he does so. While he is test driving the Honda, his favorite song comes on the radio. George tells his friend, "I know the Toyota is a bit better of a deal, but somehow the Honda just feels better to me." If the reason that the Honda feels better is that George liked the song that he heard while driving it, his decision is being influenced by __________.

Briñol and Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking their head or nodding their head. Someone listening to a weak argument would be more persuaded if they were __________.

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies source variables as one of those factors?

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in __________ experiences, whereas explicit attitudes are based in __________ experiences.

Briñol and Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking or nodding their heads to test the durability of headphones. Why did head movements matter?

According to the authors of your text, culture can play a role in both how advertisements are designed and how they perpetuate stereotypes. Explain how culture can play both of these roles in persuasion.

Your parents choose to purchase life insurance because it is advertised by Alex Trebek. After all, he is a really smart guy and they trust him to lead them to a good product. They are basing their choice of this insurance on the __________.

Behavior change that occurs after careful analysis of an argument will __________.

Attitude inoculation is the process of making people immune to persuasion attempts by __________.

You are asked to create a persuasive message. It would be best if you __________.

According to the brief social history of the cigarette presented in the introduction to Chapter 7 (Attitudes and Attitude Change), the way the industry has increased its business is primarily by __________.

Why would anyone want to use fear in a commercial?

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read, "Stay off the grass!" because the Minnesota signs __________.

It can be tricky to use fear-arousing communication properly; a moderate amount can lead people to __________ and too much can lead people to __________.

"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective?

__________ is a way to increase resistance to attitude change.