Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

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People's beliefs about the influence of advertising are incorrect. People __________ they are influenced by regular advertising, and they __________ they are influenced by subliminal advertising.

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André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies, but André likes "his" candidate and plans to vote for him anyway. This example illustrates that people's attitudes toward politicians are often __________.

(Multiple Choice)
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"Why did the chicken cross the road?" is most associated with __________.

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The concept of __________ refers to the ease with which people believe that they can perform a behavior in question.

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People tend to be less aware of their __________ attitudes, which are more likely to influence behaviors they are not monitoring.

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Based on the effects of attitude forewarning, whose attitude is likely to change the most?

(Multiple Choice)
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Do fear-arousing messages work? A social psychologist would probably say, "It depends." It depends on what?

(Essay)
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In a persuasion study conducted by McGuire (1964), participants exposed to weak arguments that contradicted common knowledge or beliefs were __________ likely to be persuaded by __________ two days later.

(Multiple Choice)
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Raymond's attitude is more likely to be highly accessible if he has __________ the attitude object.

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You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

(Multiple Choice)
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The theory of planned behavior states that the best predictors of deliberate behaviors are __________.

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Claude had an unpleasant experience during his last visit to Dallas, Texas. He was approached by two men with strong Texas accents who wielded sharp knives, roughed him up, cracked a rib, and stole all his money. Ever since Claude was mugged, he has taken an instant dislike to anyone who speaks with a Texas twang. Claude's negative attitude toward Texas accents is most probably a result of __________.

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What type of attitudes best predict spontaneous behavior?

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Tanisha's family loves the Chicago Bulls. Tanisha recently moved to California and now cheers for the Lakers. When she goes home, her family sarcastically jokes with her and makes fun of her new love for the Lakers. This reaction to her behavior is a(n) __________.

(Multiple Choice)
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Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

(Multiple Choice)
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Tom is trying to quit smoking. His parents, siblings, wife, children, and his doctor have all emphasized to him how important it is for him to quit. According to the theory of planned behavior, what factor is most likely to interfere with Tom's forming a firm behavioral intention to quit?

(Multiple Choice)
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Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising.

(Essay)
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Based on research presented in your text about attitudes predicting behavior, it could be said that __________ attitudes best predict actual behavior.

(Multiple Choice)
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Research by Petty, Cacioppo, and Goldman (1981) found that when students are not involved in an issue, their opinions are influenced more by the __________ than by the __________.

(Multiple Choice)
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The __________ route to persuasion is to enduring attitude change as the __________ route to persuasion is to transient change.

(Multiple Choice)
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