Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the route to persuasion, and were influenced by the .

(Multiple Choice)

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Question 181

People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when __________.

(Multiple Choice)

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Question 182

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that were persuaded most by ads that stressed .

(Multiple Choice)

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Question 183

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill. The results of this study indicated that general attitudes were __________ of behavior.

(Multiple Choice)

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Question 184

Which of the following is NOT a characteristic of an affective attitude?

(Multiple Choice)

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Question 185

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the route, because .

(Multiple Choice)

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Question 186

Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any anti-smoking messages. Chances are that the messages are __________.

(Multiple Choice)

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Question 187

"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

(Multiple Choice)

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Question 188

Your best friend has just begun smoking. You are concerned for her health and decide to have a talk with her about her choices. What is the best way for you to approach this conversation?

(Multiple Choice)

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Question 189

You are watching your favorite movie, about a renegade vigilante trying to escape from the police. Suddenly, your brother says, "I guess Dodge sent some money to the producers." You then notice that all of the cars in the exciting car chase are manufactured by Dodge. Dodge has used __________ in hopes of influencing your next car purchase.

(Multiple Choice)

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Question 190

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.

(Multiple Choice)

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Question 191

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use __________.

(Multiple Choice)

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Question 192

When trying to persuade people, it is useful to make sure they have __________ in their thoughts on the matter.

(Multiple Choice)

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Question 193

You are asked to design advertisements for several products. For which of the following products would you want to design an ad with an emotional appeal?

(Multiple Choice)

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Question 194

Showing 181 - 194 of 194

People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when __________.

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that were persuaded most by ads that stressed .

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill. The results of this study indicated that general attitudes were __________ of behavior.

Which of the following is NOT a characteristic of an affective attitude?

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the route, because .

Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any anti-smoking messages. Chances are that the messages are __________.

"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

Your best friend has just begun smoking. You are concerned for her health and decide to have a talk with her about her choices. What is the best way for you to approach this conversation?

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use __________.

When trying to persuade people, it is useful to make sure they have __________ in their thoughts on the matter.

You are asked to design advertisements for several products. For which of the following products would you want to design an ad with an emotional appeal?

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

Cognitive Dissonance and the Need to Protect Our Self-Esteem

Conformity and Obedience: Influencing Behavior

Group Processes: Influence in Social Groups

Attraction and Relationships: From Initial Impressions to Long-Term Intimacy

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes, Consequences, and Cures

Using Social Psychology to Achieve a Sustainable and Happy Future

Social Psychology and Health

Social Psychology and the Law

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when __________.

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that __________ were persuaded most by ads that stressed __________.

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill. The results of this study indicated that general attitudes were __________ of behavior.

Which of the following is NOT a characteristic of an affective attitude?

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the __________ route, because __________.

Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any anti-smoking messages. Chances are that the messages are __________.

"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

Your best friend has just begun smoking. You are concerned for her health and decide to have a talk with her about her choices. What is the best way for you to approach this conversation?

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use __________.

When trying to persuade people, it is useful to make sure they have __________ in their thoughts on the matter.

You are asked to design advertisements for several products. For which of the following products would you want to design an ad with an emotional appeal?

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

Cognitive Dissonance and the Need to Protect Our Self-Esteem

Conformity and Obedience: Influencing Behavior

Group Processes: Influence in Social Groups

Attraction and Relationships: From Initial Impressions to Long-Term Intimacy

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People Can We Prevent It

Prejudice: Causes, Consequences, and Cures

Using Social Psychology to Achieve a Sustainable and Happy Future

Social Psychology and Health

Social Psychology and the Law

Filters

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that were persuaded most by ads that stressed .

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the route, because .