Exam 11: Customer-Driven Marketing

All of the following are methods of segmenting the business market EXCEPT

The use of websites,magazine ads,and mail sent directly to consumers by companies to market their organizations is an example of organization marketing.

Business buyers face a variety of organizational influences in addition to their own preferences.

The process of dividing a total market into several relatively homogeneous groups is called market segmentation.

A business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county.The business has _____.

Marketing is rarely useful as an education tool.

Which of these describes an activity in which two or more parties give something of value to each other to satisfy perceived needs

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on _____.

Building long-term relationships with a few suppliers can actually lower production costs.

Customers,suppliers,and employees alike benefit from relationship marketing.

Sponsoring a charitable performances is known as event marketing.

Which of these is the activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large?

Local officials in a mid-size town used _____ marketing to convince major businesses to move to their area,including advertisements that emphasized low tax rates and accessible transportation.

Income is perhaps the most volatile factor in demographic segmentation in the United States.

Denzel seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand.Denzel's purchase is governed by

_______ allows marketers to assess competitive,social,economic,technological,and political environments that may impact business,and consequently,marketing decisions.

An exchange process is an activity in which two or more parties give something of value to each other to satisfy perceived needs.

Which utility is also called possession utility?

An example of _____ is the use of the slogan "No one deserves to die" by the Lung Cancer Alliance.

SoledShop Ltd.manufactures customized coffee mugs,coasters,wall posters,postcards,and magnets.SoledShop Ltd.is involved in creating _____ utility.