Exam 11: Customer-Driven Marketing

Vincent obtains research data based on the number of unique visitors to his company's website,as well as tracking types of orders and amount of money spent.Vincent is acquiring what type of research data?

Pricing is one of the most difficult areas of marketing decision making because these decisions are often subject to government regulation and public scrutiny.

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

Which of these refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions?

The group of potential customers toward whom an organization directs its marketing efforts is its _____.

Adaptation works best for which of the following products?

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.

Which of the following is NOT consistent with relationship marketing?

Form utility is created by making a product available in a location convenient for customers to purchase.

Penelope wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)

Sophia opened a sandwich stand near a row of corporate offices whose employees previously had to drive several miles to get their lunch.Sophia is utilizing place utility.

When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

External data refer to data about other organizations.

Antonio works as a marketing researcher and goes online to obtain information from government publications for census data and demographics.What type of data is Antonio researching?

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Hershey has teamed up with Betty Crocker to introduce a new line of co-branded desserts,including cookies,cupcakes,and frostings.This is an example of

Research finds that environmental factors influence the consumer behavior more than interpersonal factors.

Nicholas is developing the marketing mix for his company's new line of power tools.A brand name,price,and distribution system have been decided.Now Nicholas is concentrating his efforts on developing the best advertising plan for the product line.The advertising plan is part of Nicholas's ______ strategy.

Huang is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment.He notices that an online retail store is having a half-price sale.Huang is at what step of the consumer behavior process?

Which of the following is an interpersonal determinant of consumer behavior?