Question 1

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Accepted Answer

A) True 
 B)False

Question 2

Identifying skin care products for women of color is an example of location segmentation.

Accepted Answer

A) True 
 B)False

Question 3

Which of these refers to a companywide customer orientation with the objective of achieving long-run success?

Accepted Answer

A) Marketing concept 
B) Big data 
C) Consumer behavior 
D) Cause marketing 
A) Marketing concept 
B) Big data 
C) Consumer behavior 
D) Cause marketing

Question 4

Government statistics are examples of primary data.

Accepted Answer

A) True 
 B)False

Question 5

The location of a coffee shop franchise in a mall creates _____ utility.

Accepted Answer

A) place 
B) ownership 
C) form 
D) time 
A) place 
B) ownership 
C) form 
D) time

Question 6

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Accepted Answer

A) production 
B) relationship 
C) marketing 
D) sales 
A) production 
B) relationship 
C) marketing 
D) sales

Question 7

All of the following is included in a company's marketing plan EXCEPT

Accepted Answer

A) information about specific activities to be undertaken. 
B) the audience to whom specified activities are targeted. 
C) the social causes to which the company contributes. 
D) metrics used to measure goals. 
A) information about specific activities to be undertaken. 
B) the audience to whom specified activities are targeted. 
C) the social causes to which the company contributes. 
D) metrics used to measure goals.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Identifying skin care products for women of color is an example of location segmentation.

Which of these refers to a companywide customer orientation with the objective of achieving long-run success?

Government statistics are examples of primary data.

The location of a coffee shop franchise in a mall creates _____ utility.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

All of the following is included in a company's marketing plan EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 11: Customer-Driven Marketing

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Identifying skin care products for women of color is an example of location segmentation.

Which of these refers to a companywide customer orientation with the objective of achieving long-run success?

Government statistics are examples of primary data.

The location of a coffee shop franchise in a mall creates _____ utility.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

All of the following is included in a company's marketing plan EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters