Exam 11: Customer-Driven Marketing

The production era stressed efficiency in producing quality products.

Business products include products and services used in the production of other goods for resale.

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Products such as computers fall into the category of either consumer or business,but never in both categories since they are end-user products.

A company's financial records are a source of _____ and _____ data for marketing researchers.

Which of the following strategy effectively blends advertising,personal selling,sales promotion,and public relations to achieve its goals of informing,persuading,and influencing purchase decisions?

As the result of a hurricane heading toward the coastal area of Virginia,residents rushed to purchase plywood to cover their windows.Retailers who carried plywood were operating in a ________.

Marketing segmentation is the group of potential customers toward whom an organization directs its marketing efforts.

Goods and services such as haircuts,GPS systems,and computers that are purchased for end users are examples of _____.

Enrique and Lin assembled a group of 12 people and had the group evaluate several promotional campaigns.Enrique and Lin collected data from a(n)

Which of the following is a drawback to using census and other government data sources?

Interpersonal determinants of consumer behavior include all of the following EXCEPT _____ influences.

An example of a factor in demographic segmentation is gender.

_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

Because they tend to be culture dependent,business products usually require adaptation.

The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials.Dasani bottled water is one of the sponsors,which enables the company to utilize _____ marketing.

Mass customization attempts to blend unique features into standardized goods and services.

Attitudes and opinions are psychographic characteristics.

Identify a target market is the first element of a marketing strategy.

It is illegal for not-for-profit organizations to partner with profit companies since not-for-profits may not earn a profit.