Exam 13: Distributing and Promoting Products

A problem associated with Internet advertising is that the audience controls the exposure,so viewers are able to avoid unwanted ads.Which of the following is the BEST response to this criticism?

Describe what marketers do at trade shows.

Explain the difference between an electronic storefront and a cybermall.

Phillip is an independent intermediary who deals in the local produce market of northeast Ohio.Over the years,he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores.Which of the following titles BEST describes Phillip's role in the distribution mix of northeast Ohio produce?

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.In particular,why would adding value to a product be seen as an important objective for a promotion team?

Which of the following is the slowest and the cheapest mode of transportation?

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

Explain the primary difference between a retailer and a wholesaler.

Which of the following,if true,would weaken the vice president's argument?

Discount houses,catalog showrooms,and factory outlets are examples of product-line retailers.

List one advantage of using trucks for transportation and one disadvantage.

Which of the following are examples of premiums?

Among the bargain retail operations,convenience stores,in general,provide the most substantial price reductions to the products.

Because railroads do not have limited delivery routes,they can economically transport high-volume,heavy,bulky items,such as cars,steel,and coal.

Which of the following,if true,would MOST weaken an argument for using e-mail for direct mail marketing?

Which of the following,if true,would strengthen the argument for shifting to direct-response television marketing?

The oldest and most expensive form of sales is personal selling,in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

Most products are well suited to distribution by high-speed digital transmission.

A new Internet service provider has entered a very crowded market.Which of the following methods would it MOST likely use in order to make consumers aware of its services?