Exam 13: Distributing and Promoting Products

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company.Which title BEST describes her role in the computer manufacturing distribution mix?

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

An online comic book store is an example of which type of intermediary?

How might Superior benefit from using e-catalogs?

What limits the economical use of railroads for transportation?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Shopping agents (e-agents)help people shop from factory outlet stores.

Drop shippers carry inventory for retailers.

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Which of the following is crucial for high-priced consumer products such as homes and cars?

Convenience stores utilize which kind of distribution?

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Intermediaries can expedite the delivery of products but otherwise add no additional value to a distributional system.

Explain direct-response retailing.

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Which of the following,if true,would weaken the argument for shifting to direct-response television marketing?

Why is water the least expensive mode of transportation?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Which of the following is the fastest and most expensive transportation mode?