Question 1

Which of the following is NOT a type of sales promotion?

Accepted Answer

A)  warranties 
B)  coupons 
C)  point-of-sale displays 
D)  trade show displays 
E)  free samples 
A)  warranties 
B)  coupons 
C)  point-of-sale displays 
D)  trade show displays 
E)  free samples

Question 2

Which of the following,if true,would MOST weaken the argument for continuing direct mail marketing?

Accepted Answer

A)  Riverdale will have to use highly selective mailing lists to ensure that its messages reach the target audience. 
B)  Some analysts predict a decline in the use of traditional forms of direct mail in coming years. 
C)  Competitors are using more aggressive, and often more intrusive, direct marketing techniques. 
D)  Results of the program will have to be evaluated and monitored continuously in order to reduce costs. 
E)  Direct mail marketing costs much more per thousand people reached than mass media outlets such as television or magazines. 
A)  Riverdale will have to use highly selective mailing lists to ensure that its messages reach the target audience. 
B)  Some analysts predict a decline in the use of traditional forms of direct mail in coming years. 
C)  Competitors are using more aggressive, and often more intrusive, direct marketing techniques. 
D)  Results of the program will have to be evaluated and monitored continuously in order to reduce costs. 
E)  Direct mail marketing costs much more per thousand people reached than mass media outlets such as television or magazines.

Question 3

Which of the following,if true,would strengthen the argument for using television as the medium for the next campaign?

Accepted Answer

A)  A study shows that the bulk of television audiences are teenagers and people over 65. 
B)  More than 43 percent of U.S. advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising. 
C)  The number of video-on-demand viewers is expected to quadruple during the next five years. 
D)  Increasingly, consumers are choosing not to watch ads. 
E)  Effective television ads are still capable of holding the audience's attention. 
A)  A study shows that the bulk of television audiences are teenagers and people over 65. 
B)  More than 43 percent of U.S. advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising. 
C)  The number of video-on-demand viewers is expected to quadruple during the next five years. 
D)  Increasingly, consumers are choosing not to watch ads. 
E)  Effective television ads are still capable of holding the audience's attention.

Question 4

Marketing efforts for promoting a product are no longer needed after the customer has purchased the product.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following describes two of the primary objectives of promotion?

Accepted Answer

A)  positioning and communicating information 
B)  positioning and developing new uses for products 
C)  developing new uses for products and communicating information 
D)  adding value to a product and eliminating competition 
E)  controlling sales volume and eliminating competition 
A)  positioning and communicating information 
B)  positioning and developing new uses for products 
C)  developing new uses for products and communicating information 
D)  adding value to a product and eliminating competition 
E)  controlling sales volume and eliminating competition

Question 6

The distribution mix is the combination of channels that a firm selects to get a product to end users.

Accepted Answer

A) True 
 B)False

Question 7

Most business products are distributed through direct channels.

Accepted Answer

A) True 
 B)False

Question 8

Discussion turns to promotion of the new Superior VI speakers.What are Superior's options in promotion?

Accepted Answer

Superior will want to consider all of it

Question 9

Describe the services provided by merchant wholesalers.

Accepted Answer

Merchant wholesalers buy products from m

Question 10

Which of the following denotes small retail stores carrying only one product line or category of related products?

Accepted Answer

A)  department stores 
B)  bargain retailers 
C)  supermarkets 
D)  convenience stores 
E)  specialty stores 
A)  department stores 
B)  bargain retailers 
C)  supermarkets 
D)  convenience stores 
E)  specialty stores

Question 11

Shopping agents allow consumers to purchase products directly from their site.

Accepted Answer

A) True 
 B)False

Question 12

List and describe the three personal selling tasks.

Accepted Answer

The three personal selling tasks are ord

Question 13

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Accepted Answer

A)  sales promotions 
B)  special offers 
C)  trade shows 
D)  point-of-sale displays 
E)  missionary selling 
A)  sales promotions 
B)  special offers 
C)  trade shows 
D)  point-of-sale displays 
E)  missionary selling

Question 14

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine.How can Superior counter this negativity?

Accepted Answer

Marketers usually have little control ov

Question 15

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Accepted Answer

A)  distribution mix 
B)  transportation strategy 
C)  merchandising system 
D)  marketing plan 
E)  retail system 
A)  distribution mix 
B)  transportation strategy 
C)  merchandising system 
D)  marketing plan 
E)  retail system

Question 16

The ultimate objective of any promotion is to increase sales.

Accepted Answer

A) True 
 B)False

Question 17

In which of the following retail outlets is there a most direct communication line between producer and consumer?

Accepted Answer

A)  e-retailing 
B)  specialty store retailing 
C)  catalog showroom retailing 
D)  mail-order retailing 
E)  brokered retailing 
A)  e-retailing 
B)  specialty store retailing 
C)  catalog showroom retailing 
D)  mail-order retailing 
E)  brokered retailing

Question 18

Which of the following gives examples of bargain retailers?

Accepted Answer

A)  bakery outlet, athletic shoe store 
B)  local bakery, discount shoe chain 
C)  bakery thrift shop, athletic shoe store 
D)  bakery thrift shop, shoe factory outlet 
E)  local bakery, shoe factory outlet 
A)  bakery outlet, athletic shoe store 
B)  local bakery, discount shoe chain 
C)  bakery thrift shop, athletic shoe store 
D)  bakery thrift shop, shoe factory outlet 
E)  local bakery, shoe factory outlet

Question 19

Marshall is a route salesperson for a beverage company.Which of the following would MOST likely occupy his work time?

Accepted Answer

A)  trade show demonstrations 
B)  sales promotions 
C)  missionary selling 
D)  direct mail advertising 
E)  order processing 
A)  trade show demonstrations 
B)  sales promotions 
C)  missionary selling 
D)  direct mail advertising 
E)  order processing

Question 20

Which distribution channel is used by companies which distribute their goods through their own system of outlets?

Accepted Answer

A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by agents 
E)  distribution by brokers 
A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by agents 
E)  distribution by brokers

Which of the following is NOT a type of sales promotion?

Which of the following,if true,would MOST weaken the argument for continuing direct mail marketing?

Which of the following,if true,would strengthen the argument for using television as the medium for the next campaign?

Marketing efforts for promoting a product are no longer needed after the customer has purchased the product.

Which of the following describes two of the primary objectives of promotion?

The distribution mix is the combination of channels that a firm selects to get a product to end users.

Most business products are distributed through direct channels.

Discussion turns to promotion of the new Superior VI speakers.What are Superior's options in promotion?

Describe the services provided by merchant wholesalers.

Which of the following denotes small retail stores carrying only one product line or category of related products?

Shopping agents allow consumers to purchase products directly from their site.

List and describe the three personal selling tasks.

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine.How can Superior counter this negativity?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

The ultimate objective of any promotion is to increase sales.

In which of the following retail outlets is there a most direct communication line between producer and consumer?

Which of the following gives examples of bargain retailers?

Marshall is a route salesperson for a beverage company.Which of the following would MOST likely occupy his work time?

Which distribution channel is used by companies which distribute their goods through their own system of outlets?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

Which of the following is NOT a type of sales promotion?

Which of the following,if true,would MOST weaken the argument for continuing direct mail marketing?

Which of the following,if true,would strengthen the argument for using television as the medium for the next campaign?

Marketing efforts for promoting a product are no longer needed after the customer has purchased the product.

Which of the following describes two of the primary objectives of promotion?

The distribution mix is the combination of channels that a firm selects to get a product to end users.

Most business products are distributed through direct channels.

Discussion turns to promotion of the new Superior VI speakers.What are Superior's options in promotion?

Describe the services provided by merchant wholesalers.

Which of the following denotes small retail stores carrying only one product line or category of related products?

Shopping agents allow consumers to purchase products directly from their site.

List and describe the three personal selling tasks.

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine.How can Superior counter this negativity?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

The ultimate objective of any promotion is to increase sales.

In which of the following retail outlets is there a most direct communication line between producer and consumer?

Which of the following gives examples of bargain retailers?

Marshall is a route salesperson for a beverage company.Which of the following would MOST likely occupy his work time?

Which distribution channel is used by companies which distribute their goods through their own system of outlets?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters