Question 1

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Accepted Answer

Using wholesalers would relieve Superior

Question 2

E-intermediaries include syndicated sellers and shopping agents.

Accepted Answer

A) True 
 B)False

Question 3

In addition to physical goods,point-of-sale pedestals also provide services,namely information for consumers.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following BEST describes department stores?

Accepted Answer

A)  A department store is a large product line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product line retailer organized into smaller, product-focused components. 
E)  A department store is a large product line retailer organized into smaller specialty stores. 
A)  A department store is a large product line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product line retailer organized into smaller, product-focused components. 
E)  A department store is a large product line retailer organized into smaller specialty stores.

Question 5

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Accepted Answer

A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion 
A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion

Question 6

Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?

Accepted Answer

A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by agents 
E)  distribution by brokers 
A)  direct distribution 
B)  retail distribution 
C)  wholesale distribution 
D)  distribution by agents 
E)  distribution by brokers

Question 7

Which of the following,if true,would MOST strengthen the argument for continuing direct mail marketing?

Accepted Answer

A)  The consumers that direct mail marketing reaches are much better prospects compared to those reached by advertising. 
B)  Direct mail marketing accounts for 34 percent of all U.S. direct marketing spending. 
C)  Direct mail marketing has proven to be successful for promoting certain product types, such as cosmetics and designer apparel. 
D)  The growth of direct mail marketing has been explosive, with customers being flooded with such material. 
E)  Telephone marketing, another form of direct marketing, is becoming easier to use due to auto-dialers. 
A)  The consumers that direct mail marketing reaches are much better prospects compared to those reached by advertising. 
B)  Direct mail marketing accounts for 34 percent of all U.S. direct marketing spending. 
C)  Direct mail marketing has proven to be successful for promoting certain product types, such as cosmetics and designer apparel. 
D)  The growth of direct mail marketing has been explosive, with customers being flooded with such material. 
E)  Telephone marketing, another form of direct marketing, is becoming easier to use due to auto-dialers.

Question 8

A well-established Internet service provider is facing stiff competition from several new companies.Which of the following techniques would it use in order to demonstrate to consumers that its product is superior to that of its competitors?

Accepted Answer

A)  order processing 
B)  sales promotions 
C)  direct marketing 
D)  creative selling 
E)  missionary selling 
A)  order processing 
B)  sales promotions 
C)  direct marketing 
D)  creative selling 
E)  missionary selling

Question 9

Why might Superior wish to use a wholesaler rather than selling directly to retailers?

Accepted Answer

Superior will want to consider using a w

Question 10

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Accepted Answer

A) True 
 B)False

Question 11

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Accepted Answer

A) True 
 B)False

Question 12

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Accepted Answer

A) True 
 B)False

Question 13

Summarize the steps in the personal selling process for creative selling.

Accepted Answer

The salesperson engages in prospecting (

Question 14

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

Accepted Answer

A) True 
 B)False

Question 15

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyer

Question 16

In which type of store would you MOST likely find shoes,furniture,a women's section,and a men's section?

Accepted Answer

A)  a supermarket 
B)  a discount house 
C)  a department store 
D)  a convenience store 
E)  a specialty store 
A)  a supermarket 
B)  a discount house 
C)  a department store 
D)  a convenience store 
E)  a specialty store

Question 17

A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price.Which of the following is the BEST criticism of this argument?

Accepted Answer

A)  It ignores the fact that improvements in wholesaler efficiency are relatively easy to duplicate. 
B)  It fails to demonstrate that traditional retailing businesses are also in jeopardy. 
C)  It fails to recognize the possibility that wholesalers can add value to different partners in the supply chain. 
D)  It does not specify how wholesalers can reduce costs most effectively. 
E)  It does not account for the fact that wholesalers need to be large in order to take advantage of economies of scale. 
A)  It ignores the fact that improvements in wholesaler efficiency are relatively easy to duplicate. 
B)  It fails to demonstrate that traditional retailing businesses are also in jeopardy. 
C)  It fails to recognize the possibility that wholesalers can add value to different partners in the supply chain. 
D)  It does not specify how wholesalers can reduce costs most effectively. 
E)  It does not account for the fact that wholesalers need to be large in order to take advantage of economies of scale.

Question 18

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

Accepted Answer

A)  direct selling 
B)  video retailing 
C)  electronic shopping 
D)  virtual selling 
E)  telemarketing 
A)  direct selling 
B)  video retailing 
C)  electronic shopping 
D)  virtual selling 
E)  telemarketing

Question 19

Explain the primary difference between a wholesaler and a sales agent.

Accepted Answer

The primary difference is the role that

Question 20

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

Accepted Answer

Department stores provide a variety of p

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

E-intermediaries include syndicated sellers and shopping agents.

In addition to physical goods,point-of-sale pedestals also provide services,namely information for consumers.

Which of the following BEST describes department stores?

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?

Which of the following,if true,would MOST strengthen the argument for continuing direct mail marketing?

A well-established Internet service provider is facing stiff competition from several new companies.Which of the following techniques would it use in order to demonstrate to consumers that its product is superior to that of its competitors?

Why might Superior wish to use a wholesaler rather than selling directly to retailers?

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Summarize the steps in the personal selling process for creative selling.

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

What is the difference between coupons and premiums?

In which type of store would you MOST likely find shoes,furniture,a women's section,and a men's section?

A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price.Which of the following is the BEST criticism of this argument?

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

Explain the primary difference between a wholesaler and a sales agent.

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 13: Distributing and Promoting Products

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

E-intermediaries include syndicated sellers and shopping agents.

In addition to physical goods,point-of-sale pedestals also provide services,namely information for consumers.

Which of the following BEST describes department stores?

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?

Which of the following,if true,would MOST strengthen the argument for continuing direct mail marketing?

A well-established Internet service provider is facing stiff competition from several new companies.Which of the following techniques would it use in order to demonstrate to consumers that its product is superior to that of its competitors?

Why might Superior wish to use a wholesaler rather than selling directly to retailers?

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Summarize the steps in the personal selling process for creative selling.

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

What is the difference between coupons and premiums?

In which type of store would you MOST likely find shoes,furniture,a women's section,and a men's section?

A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price.Which of the following is the BEST criticism of this argument?

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

Explain the primary difference between a wholesaler and a sales agent.

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters