Exam 11: Public Relations

Revenues for American PR firms constitute about half of the world's total.

The public relations activity of getting media coverage for clients is called

_____________ is the PR practice of offering clients' spokespeople for interview by a worldwide audience via videoconferencing.

__________ refers to a fake grassroots organization;that is,one funded in secret by those with a vested interest in the issue at hand.

The first publicity company,_____________,was established in 1906 to help the railroad industry challenge legislation it opposed.

What are the five management functions of PR?

The history of public relations is divided into four stages-early public relations,the propaganda-publicity stage,early two-way communication,and

The first corporate public relations department was started by Westinghouse.

What was the contribution of PR pioneer Edward Bernays to how the industry operates?

The writers,graphic designers,artists,and video producers at a PR operation are typically referred to as media specialists.

What are the 14 public relations activities? List and briefly describe each.

________,outright lying or obfuscation,is antithetical to authentic communication and should be avoided by PR professionals,according to executive Roxanne Taylor.

During the 1950s and 1960s,women began to assume prominent roles in public relations.Among the most notable was President Dwight Eisenhower's associate press secretary

An event staged specifically to attract public attention is a

Public relations,justifiably or otherwise,does not enjoy overwhelming public trust.Why is this? What are the complaints of PR pioneer Edward Bernay and others? If asked,could you mount a defense of contemporary public relations? If you can,how would you do it? If you cannot,explain why.

When PR professionals directly interact with elected officials or government regulators and agents,they are engaging in

What is your opinion of video news releases? If you were the news director of a local television station,under what conditions would you allow their use,if at all? Defend your position.

Around the 1920s,public relations pioneer _____________ began stressing two-way communication-that is,public relations practitioners talking to people,and in return listening to them when they talked back.

Public relations firms with particular skill at countering the PR efforts of environmentalists are said to be good at

In 1896,presidential contenders William Jennings Bryan and _____________ both established campaign headquarters in Chicago,where they issued news releases,position papers,and pamphlets.