Exam 11: Public Relations

The public relations activity of interacting with officials and leaders of the various power centers with whom a client must deal is known as

Early PR practitioner Ivy Lee is credited with changing his industry from one primarily interested in publicity to one more interested in providing information.

PR efforts on behalf of charities,relief groups,or other organizations serving publics in need are called

PR professionals interact with the _____________ through press packets and briefings.

Public relations is a relatively modern development,beginning in earnest with the massive PR campaign to win the public's support for World War I.

The first U.S.presidential press secretary was

The Foreign Agents Registration Act of 1938,which required anyone who engages in political activities in the United States on behalf of a foreign power to register as an agent of a foreign power with the Justice Department,was a result of which public relations pioneer's contacts with Nazi Germany?

The Internet and social media are changing communication-this can certainly be seen in the PR landscape.What are some ways technology has altered PR? What is the impact on PR professionals? The various publics? In your opinion,what does this mean for the future of PR? What changes have you seen made to PR strategies through your use of social media and the Internet? What changes would you recommend going forward if you were working in this industry?

When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in

What are the four historical stages of public relations?

Describe the reaction by the public after it was discovered that major companies were paying fake bloggers (flogs)to promote their brand.

What is a pseudo-event?

Public affairs work in the communities in which an organization exists is characteristic of which public relations service?

"A sucker is born every minute" was the public relations philosophy of what legendary PR practitioner?

Anticipating,analyzing,and interpreting public opinion,attitudes and issues that might impact,for good or ill,the operations and plans of the organization are part of PR's ___________ function.

As "the voice of the people," which public deserves the attention of any organization that deals with the people?

Around 1920,the beginning of the _____________ era of public relations,PR companies began talking to people and listening to them when they talked back-in other words,representing their various publics to their clients,just as they represented their clients to those publics.

Describe the four developmental stages of the public relations industry.What major shifts in how the industry operates characterize each,and what social,political,technological,and professional developments shaped each era?

Public relations professionals have ____________ over the placement of their information,and advertising professionals have _____________ over the placement of their information.

When the department store Barneys was beset by numerous complaints of racial discrimination in 2013,it undertook an aggressive PR campaign to speak to those who felt disenfranchised by the events.This is an example of