Exam 3: Problem Formulation

A______________is simply a document that describes, a specifically as possible, the nature of the problem for which research is sought and that asks providers to offer proposals.

Step six in the process of defining the problem is the preparation of a written research request agreement. Which of the following is NOT one of the components of this agreement?

Strategy-oriented decision problems are aimed squarely at:

The research proposal:

An explanation of the data sources and research methodology to be used in the research project should be included______________in the:

When using an outside research firm, experts suggest that managers seek proposals from at least ten companies.

Many managers, particularly those who have been with a company for a long time, are afflicted with______________ "______________", which can get in the way of understanding the true nature of a problem.

A(n)______________is a restatement of the decision problem in research terms, from the researcher's perspective.

Defining the problem is among the most difficult aspects of the marketing research process because of the of every situation a manager may encounter.

The process of trying to identify specific areas where additional information is needed about the marketing environment is called:

A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as:

Problem formulation involves more______________and must be approached with great care.

After working through the first two steps of the process of problem definition, the researcher should be in a position to state the manager's:

It is better to address one or two research problems fully than to try to tackle multiple issues and do a half-baked job on each.

If possible, researchers should attempt to conduct strategy-oriented research.

Step five of the problem definition process is to select research problem(s) to be addressed. Which of the following statements about this step is TRUE?

Unplanned change tends to be oriented more toward the______________and is______________.

An important advantage of using an outside research firm is the degree of objectivity it brings to a project.

Step four of the process of defining the problem is to develop possible______________, a restatement of the decision problem in research terms written from the researcher's perspective.

In marketing research, a______________is something that needs information regardless of whether the organization originally viewed the situation as a problem or an opportunity.