Question 1

Using too many charts will dilute the value of the really important ones.

Accepted Answer

A) True 
 B)False  True

Question 2

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a______________chart.

Accepted Answer

A)  pie 
B)  line 
C)  stratum 
D)  bar 
E)  divided bar 
A)  pie 
B)  line 
C)  stratum 
D)  bar 
E)  divided bar A

Question 3

The use of graphics (charts) never gets in the way of effective communication.

Accepted Answer

A) True 
 B)False  False

Question 4

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

Accepted Answer

A)  line chart. 
B)  pie chart. 
C)  bar chart. 
D)  pictogram. 
E)  stratum chart. 
A)  line chart. 
B)  pie chart. 
C)  bar chart. 
D)  pictogram. 
E)  stratum chart.

Question 5

The best way to display a trend in a research presentation is through the use of a

Accepted Answer

A)  pie chart. 
B)  line chart. 
C)  pictograph. 
D)  bar chart. 
E)  histogram. 
A)  pie chart. 
B)  line chart. 
C)  pictograph. 
D)  bar chart. 
E)  histogram.

Question 6

Which of the following is NOT one of the rules for delivering a good oral presentation?

Accepted Answer

A)  Know your stuff. 
B)  Honor the time limit set for the meeting. 
C)  Know your audience. 
D)  Wear formal business attire. 
E)  Scout the presentation room in advance and test the presentation software and systems. 
A)  Know your stuff. 
B)  Honor the time limit set for the meeting. 
C)  Know your audience. 
D)  Wear formal business attire. 
E)  Scout the presentation room in advance and test the presentation software and systems.

Question 7

Pie charts are effective for depicting relative size.

Accepted Answer

A) True 
 B)False

Question 8

A stratum chart is equivalent to a

Accepted Answer

A)  pictogram. 
B)  divided bar chart. 
C)  pie chart. 
D)  line chart. 
E)  bar chart. 
A)  pictogram. 
B)  divided bar chart. 
C)  pie chart. 
D)  line chart. 
E)  bar chart.

Question 9

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31, 2012. Which of the following visuals might best accomplish this goal?

Accepted Answer

A)  Line chart 
B)  Stacked-line chart 
C)  Two-scale vertical bar chart 
D)  Pie chart 
E)  Divided-bar chart 
A)  Line chart 
B)  Stacked-line chart 
C)  Two-scale vertical bar chart 
D)  Pie chart 
E)  Divided-bar chart

Question 10

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a______________chart.

Accepted Answer

A)  divided-bar 
B)  stacked-line 
C)  two-scale vertical bar 
D)  pie 
E)  line 
A)  divided-bar 
B)  stacked-line 
C)  two-scale vertical bar 
D)  pie 
E)  line

Question 11

When the variable you need to present contains more than about five or six levels, which type of graphic or chart should you avoid using to depict it?

Accepted Answer

A)  Stacked bar chart 
B)  Pie chart 
C)  Table 
D)  Stratum chart 
E)  Pictogram with different symbols for each level 
A)  Stacked bar chart 
B)  Pie chart 
C)  Table 
D)  Stratum chart 
E)  Pictogram with different symbols for each level

Question 12

There is no risk of being led to the wrong conclusion when reading pictograms.

Accepted Answer

A) True 
 B)False

Question 13

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a______________chart.

Accepted Answer

A)  grouped bar 
B)  pie 
C)  line 
D)  stratum 
E)  divided bar 
A)  grouped bar 
B)  pie 
C)  line 
D)  stratum 
E)  divided bar

Question 14

The difference in the two most common forms of oral/verbal reports is the order in which the______________are presented.

Accepted Answer

A)  purpose of the study and the conclusions 
B)  specific objectives and the purpose of the study 
C)  conclusions and the supporting evidence 
D)  supporting evidence and the specific objectives 
E)  purpose of the study and the specific objectives 
A)  purpose of the study and the conclusions 
B)  specific objectives and the purpose of the study 
C)  conclusions and the supporting evidence 
D)  supporting evidence and the specific objectives 
E)  purpose of the study and the specific objectives

Question 15

An oral report that includes a graphical presentation should be used

Accepted Answer

A)  as often as possible as it is the best method. 
B)  to interpret results. 
C)  to vividly present the research findings. 
D)  only if graphs serve the purpose better than text or tables. 
E)  All of the above apply to oral reports with graphical presentations. 
A)  as often as possible as it is the best method. 
B)  to interpret results. 
C)  to vividly present the research findings. 
D)  only if graphs serve the purpose better than text or tables. 
E)  All of the above apply to oral reports with graphical presentations.

Question 16

When presenting the oral research report, the conclusions should always be stated after the results have been presented.

Accepted Answer

A) True 
 B)False

Question 17

In general, it is better to have too little technical detail than too much in an oral report.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is NOT true with respect to the oral research presentation?

Accepted Answer

A)  Many listeners may not be able to understand the technical aspects of the research. 
B)  A quality presentation can disguise poor research, to some extent. 
C)  Quality research can improve a poor presentation. 
D)  Many listeners may not be able to accurately judge the quality of the research. 
E)  Successful oral report preparation requires advance knowledge of the audience. 
A)  Many listeners may not be able to understand the technical aspects of the research. 
B)  A quality presentation can disguise poor research, to some extent. 
C)  Quality research can improve a poor presentation. 
D)  Many listeners may not be able to accurately judge the quality of the research. 
E)  Successful oral report preparation requires advance knowledge of the audience.

Question 19

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

Accepted Answer

A)  hi-lo chart. 
B)  line chart. 
C)  stratum chart. 
D)  pie chart. 
E)  pictogram. 
A)  hi-lo chart. 
B)  line chart. 
C)  stratum chart. 
D)  pie chart. 
E)  pictogram.

Question 20

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

A)  The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons. 
B)  The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series. 
C)  The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time. 
D)  The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated. 
E)  A pictogram is a variation of a bar chart. 
A)  The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons. 
B)  The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series. 
C)  The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time. 
D)  The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated. 
E)  A pictogram is a variation of a bar chart.

Using too many charts will dilute the value of the really important ones.

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a______________chart.

The use of graphics (charts) never gets in the way of effective communication.

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

The best way to display a trend in a research presentation is through the use of a

Which of the following is NOT one of the rules for delivering a good oral presentation?

Pie charts are effective for depicting relative size.

A stratum chart is equivalent to a

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31, 2012. Which of the following visuals might best accomplish this goal?

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a______________chart.

When the variable you need to present contains more than about five or six levels, which type of graphic or chart should you avoid using to depict it?

There is no risk of being led to the wrong conclusion when reading pictograms.

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a______________chart.

The difference in the two most common forms of oral/verbal reports is the order in which the______________are presented.

An oral report that includes a graphical presentation should be used

When presenting the oral research report, the conclusions should always be stated after the results have been presented.

In general, it is better to have too little technical detail than too much in an oral report.

Which of the following statements is NOT true with respect to the oral research presentation?

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

Which of the following statements is FALSE about the use of charts in a research presentation?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Written Research Report

Filters

Exam 19: The Oral Research Presentation

Using too many charts will dilute the value of the really important ones.

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a______________chart.

The use of graphics (charts) never gets in the way of effective communication.

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

The best way to display a trend in a research presentation is through the use of a

Which of the following is NOT one of the rules for delivering a good oral presentation?

Pie charts are effective for depicting relative size.

A stratum chart is equivalent to a

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31, 2012. Which of the following visuals might best accomplish this goal?

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a______________chart.

When the variable you need to present contains more than about five or six levels, which type of graphic or chart should you avoid using to depict it?

There is no risk of being led to the wrong conclusion when reading pictograms.

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a______________chart.

The difference in the two most common forms of oral/verbal reports is the order in which the______________are presented.

An oral report that includes a graphical presentation should be used

When presenting the oral research report, the conclusions should always be stated after the results have been presented.

In general, it is better to have too little technical detail than too much in an oral report.

Which of the following statements is NOT true with respect to the oral research presentation?

A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a

Which of the following statements is FALSE about the use of charts in a research presentation?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Written Research Report

Filters