Question 1

In regard to internal and external validity

Accepted Answer

A)  you can't have one without the other. 
B)  procedures used to establish internal validity will also establish external validity. 
C)  they are matters of degree rather than all-or-nothing propositions. 
D)  neither is important in laboratory experiments. 
E)  internal validity is a much more important issue in marketing than external validity. 
A)  you can't have one without the other. 
B)  procedures used to establish internal validity will also establish external validity. 
C)  they are matters of degree rather than all-or-nothing propositions. 
D)  neither is important in laboratory experiments. 
E)  internal validity is a much more important issue in marketing than external validity. C

Question 2

The three basic types of research are:

Accepted Answer

A)  experimental, descriptive, causal 
B)  exploratory, demonstrative, causal 
C)  exploratory, descriptive, experimental 
D)  exploratory, descriptive, causal 
E)  experimental, demonstrative, cause-and-effect 
A)  experimental, descriptive, causal 
B)  exploratory, demonstrative, causal 
C)  exploratory, descriptive, experimental 
D)  exploratory, descriptive, causal 
E)  experimental, demonstrative, cause-and-effect D

Question 3

How can it be determined if an experiment is valid (both internally and externally)?

Accepted Answer

A)  The observed change in the dependent variable is in fact due to the experimental variable. 
B)  The results of the experiment apply to the general population outside the experimental setting. 
C)  The results do not account for the effects of extraneous variables. 
D)  Both a and b are correct. 
E)  a, b, and c, are all correct. 
A)  The observed change in the dependent variable is in fact due to the experimental variable. 
B)  The results of the experiment apply to the general population outside the experimental setting. 
C)  The results do not account for the effects of extraneous variables. 
D)  Both a and b are correct. 
E)  a, b, and c, are all correct. D

Question 4

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouth wash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is PRIMARILY a(n)

Accepted Answer

A)  exploratory study. 
B)  descriptive study. 
C)  lab experiment. 
D)  field experiment. 
E)  turnover analysis. 
A)  exploratory study. 
B)  descriptive study. 
C)  lab experiment. 
D)  field experiment. 
E)  turnover analysis.

Question 5

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

Accepted Answer

A)  Exploratory 
B)  Experiments 
C)  Causal 
D)  Descriptive 
E)  Surveys 
A)  Exploratory 
B)  Experiments 
C)  Causal 
D)  Descriptive 
E)  Surveys

Question 6

The outcome variable that is influenced by the manipulation of another variable(s) is called the______________variable.

Accepted Answer

A)  causal 
B)  independent 
C)  descriptive 
D)  dependent 
E)  resultant 
A)  causal 
B)  independent 
C)  descriptive 
D)  dependent 
E)  resultant

Question 7

Disadvantages of standard test markets include all of the following EXCEPT

Accepted Answer

A)  cost. 
B)  time. 
C)  security. 
D)  All of the above are problems associated with standard test markets. 
E)  None of the above represents problems with standard test markets. 
A)  cost. 
B)  time. 
C)  security. 
D)  All of the above are problems associated with standard test markets. 
E)  None of the above represents problems with standard test markets.

Question 8

Which of the following is a potential use of test marketing?

Accepted Answer

A)  To test the sales potential for a new Colgate toothpaste. 
B)  To test variations in the marketing mix for an existing P&G detergent. 
C)  To test the sales potential for a new offer by the local telephone company. 
D)  To test the impact of a price increase on the perception of the product. 
E)  All of the above. 
A)  To test the sales potential for a new Colgate toothpaste. 
B)  To test variations in the marketing mix for an existing P&G detergent. 
C)  To test the sales potential for a new offer by the local telephone company. 
D)  To test the impact of a price increase on the perception of the product. 
E)  All of the above.

Question 9

Bob's Cookie Company has decided to test market their new sugarless chocolate chip cookie. A major question the company hopes to answer with the test market project concerns distributor acceptance of this somewhat novel product. Which method of test marketing would be most appropriate in this situation?

Accepted Answer

A)  Controlled test marketing 
B)  Standard test marketing 
C)  Forced-distribution test marketing 
D)  Simulated test marketing 
E)  Electronic test marketing 
A)  Controlled test marketing 
B)  Standard test marketing 
C)  Forced-distribution test marketing 
D)  Simulated test marketing 
E)  Electronic test marketing

Question 10

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

Accepted Answer

The answer of This type of validity refers to our...

Question 11

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Accepted Answer

A)  Basic research 
B)  Longitudinal 
C)  Causal 
D)  Exploratory 
E)  Descriptive 
A)  Basic research 
B)  Longitudinal 
C)  Causal 
D)  Exploratory 
E)  Descriptive

Question 12

Which of the following is TRUE of experiments?

Accepted Answer

A)  An experiment has greater ability to supply evidence of causality because it takes longer to complete than a descriptive study. 
B)  Researchers have more control when performing experiments than they have when using exploratory or descriptive designs. 
C)  External validity is more important to determine than internal validity. 
D)  An experimental design is a research design in which the investigator has direct control over at least one independent variable and manipulates at least one dependent variable. 
E)  Both b and d are true. 
A)  An experiment has greater ability to supply evidence of causality because it takes longer to complete than a descriptive study. 
B)  Researchers have more control when performing experiments than they have when using exploratory or descriptive designs. 
C)  External validity is more important to determine than internal validity. 
D)  An experimental design is a research design in which the investigator has direct control over at least one independent variable and manipulates at least one dependent variable. 
E)  Both b and d are true.

Question 13

The time required for an adequate market test is often minimal.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is capable of providing more convincing evidence of causal relationships?

Accepted Answer

A)  An exploratory design 
B)  An experiment 
C)  Turnover analysis 
D)  Cross-sectional analysis 
E)  A descriptive design 
A)  An exploratory design 
B)  An experiment 
C)  Turnover analysis 
D)  Cross-sectional analysis 
E)  A descriptive design

Question 15

The three major considerations in test marketing are______________,______________, and
____________________.

Accepted Answer

cost, time, control cost, cont

Question 16

Which of the following is FALSE?

Accepted Answer

A)  Experiments provide strong evidence of causal relationships because of the control they give investigators. 
B)  The variables being manipulated by a researcher in an experiment are referred to as independent variables. 
C)  A field experiment takes place when an investigator creates a situation with the desired conditions and then manipulates some variables while controlling others. 
D)  Both b and c are true. 
E)  a, b, and c are true. 
A)  Experiments provide strong evidence of causal relationships because of the control they give investigators. 
B)  The variables being manipulated by a researcher in an experiment are referred to as independent variables. 
C)  A field experiment takes place when an investigator creates a situation with the desired conditions and then manipulates some variables while controlling others. 
D)  Both b and c are true. 
E)  a, b, and c are true.

Question 17

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Accepted Answer

A)  laboratory; field 
B)  field; laboratory 
C)  longitudinal; cross-sectional 
D)  The internal and external validities are usually the same for both types of experiments. 
E)  Neither internal or external validity is critical for experiments. 
A)  laboratory; field 
B)  field; laboratory 
C)  longitudinal; cross-sectional 
D)  The internal and external validities are usually the same for both types of experiments. 
E)  Neither internal or external validity is critical for experiments.

Question 18

Which type of research is typically carried out by means of a survey?

Accepted Answer

A)  Descriptive 
B)  Causal 
C)  Exploratory 
D)  Experimental 
E)  Cause-and-effect 
A)  Descriptive 
B)  Causal 
C)  Exploratory 
D)  Experimental 
E)  Cause-and-effect

Question 19

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Accepted Answer

A) True 
 B)False

Question 20

Descriptive research is NOT productively used

Accepted Answer

A)  to develop a profile of the "average user." 
B)  to estimate the proportion of people in a specified population who behave in a certain way. 
C)  to clarify concepts. 
D)  to make specific predictions. 
E)  to determine whether certain variables are associated. 
A)  to develop a profile of the "average user." 
B)  to estimate the proportion of people in a specified population who behave in a certain way. 
C)  to clarify concepts. 
D)  to make specific predictions. 
E)  to determine whether certain variables are associated.

In regard to internal and external validity

The three basic types of research are:

How can it be determined if an experiment is valid (both internally and externally)?

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouth wash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is PRIMARILY a(n)

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

The outcome variable that is influenced by the manipulation of another variable(s) is called the______________variable.

Disadvantages of standard test markets include all of the following EXCEPT

Which of the following is a potential use of test marketing?

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Which of the following is TRUE of experiments?

The time required for an adequate market test is often minimal.

Which of the following is capable of providing more convincing evidence of causal relationships?

The three major considerations in test marketing are,, and ________.

Which of the following is FALSE?

Typically,experiments have greater internal validity, andexperiments have greater external validity.

Which type of research is typically carried out by means of a survey?

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Descriptive research is NOT productively used

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 8: Conducting Causal Research

In regard to internal and external validity

The three basic types of research are:

How can it be determined if an experiment is valid (both internally and externally)?

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

The outcome variable that is influenced by the manipulation of another variable(s) is called the______________variable.

Disadvantages of standard test markets include all of the following EXCEPT

Which of the following is a potential use of test marketing?

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Which of the following is TRUE of experiments?

The time required for an adequate market test is often minimal.

Which of the following is capable of providing more convincing evidence of causal relationships?

The three major considerations in test marketing are______________,______________, and ____________________.

Which of the following is FALSE?

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Which type of research is typically carried out by means of a survey?

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Descriptive research is NOT productively used

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

The three major considerations in test marketing are,, and ________.

Typically,experiments have greater internal validity, andexperiments have greater external validity.