Question 1

The systems approach to marketing research is most accurately compared to a:

Accepted Answer

A)  Flashbulb. 
B)  Candle. 
C)  Strobe light. 
D)  Lantern. 
E)  Flame. 
A)  Flashbulb. 
B)  Candle. 
C)  Strobe light. 
D)  Lantern. 
E)  Flame. B

Question 2

Marketing Information Systems (MIS) produce______________reports based on data held in an organization's database(s).

Accepted Answer

A)  Regular, customized 
B)  Regular, standardized 
C)  Random, customized 
D)  Random, standardized 
E)  None of the above are correct 
A)  Regular, customized 
B)  Regular, standardized 
C)  Random, customized 
D)  Random, standardized 
E)  None of the above are correct B

Question 3

A marketing______________is one way of visually presenting relevant marketing information to a manager.

Accepted Answer

A)  guide 
B)  book 
C)  control panel 
D)  dashboard 
E)  display 
A)  guide 
B)  book 
C)  control panel 
D)  dashboard 
E)  display D

Question 4

What is the primary difference between a Marketing Information System (MIS) and a Decisions Support System (DSS)?

Accepted Answer

A)  Ease of use. 
B)  Cost of implementation. 
C)  A DSS uses software that allows managers to more fully utilize available information to assist in making decisions. 
D)  The ability to produce standardized reports. 
E)  Access to information in a corporate database. 
A)  Ease of use. 
B)  Cost of implementation. 
C)  A DSS uses software that allows managers to more fully utilize available information to assist in making decisions. 
D)  The ability to produce standardized reports. 
E)  Access to information in a corporate database.

Question 5

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

Accepted Answer

A)  People tend to resist change. 
B)  Decision makers don't want to tell others what factors they use. 
C)  Decision makers don't want to share how they combine factors to make decisions. 
D)  All of the above. 
E)  None of the above. 
A)  People tend to resist change. 
B)  Decision makers don't want to tell others what factors they use. 
C)  Decision makers don't want to share how they combine factors to make decisions. 
D)  All of the above. 
E)  None of the above.

Question 6

Which of the following is an example of using the modeling system of a DSS?

Accepted Answer

A)  To enable brand managers to make better marketing mix decisions. 
B)  To help bankers make stronger credit decisions. 
C)  To guide managers when they make new product development decisions. 
D)  To assess alternative marketing plans for motion pictures before they are released. 
E)  All of the above are valid examples. 
A)  To enable brand managers to make better marketing mix decisions. 
B)  To help bankers make stronger credit decisions. 
C)  To guide managers when they make new product development decisions. 
D)  To assess alternative marketing plans for motion pictures before they are released. 
E)  All of the above are valid examples.

Question 7

One of the easiest tasks when designing and implementing a Marketing Information System (MIS) is to identify in advance the data that managers will need so you can get it into the system.

Accepted Answer

A) True 
 B)False

Question 8

Poor fit of secondary data is usually due to which of the following problems?

Accepted Answer

A)  Different units of measurement. 
B)  Different class definitions. 
C)  Age of the data. 
D)  All of the above. 
E)  None of the above. 
A)  Different units of measurement. 
B)  Different class definitions. 
C)  Age of the data. 
D)  All of the above. 
E)  None of the above.

Question 9

Knowledge that resides inside employees' heads is often referred to as______________knowledge.

Accepted Answer

The answer of Knowledge that resides inside employees' heads is...

Question 10

All of the following terms are associated with the dialog system EXCEPT:

Accepted Answer

A)  Modeling system 
B)  Data mining 
C)  Parallel processing 
D)  Language system 
E)  All of the terms above are associated with the dialog system 
A)  Modeling system 
B)  Data mining 
C)  Parallel processing 
D)  Language system 
E)  All of the terms above are associated with the dialog system

Question 11

One of the most important uses of a Decision Support System (DSS) in marketing is:

Accepted Answer

A)  Accounts Receivable Visualization 
B)  Enterprise Resource Planning (ERP) 
C)  Revenue Automation 
D)  Marketing Information Systems (MIS) 
E)  Customer Relationship Management (CRM) 
A)  Accounts Receivable Visualization 
B)  Enterprise Resource Planning (ERP) 
C)  Revenue Automation 
D)  Marketing Information Systems (MIS) 
E)  Customer Relationship Management (CRM)

Question 12

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 13

Sales and cost data are promising internal secondary data for many research problems. In B2B contexts, the is a gold mine of information.

Accepted Answer

A)  Sales invoice 
B)  Packing slip 
C)  Inventory report 
D)  General ledger 
E)  Accounts Payable report 
A)  Sales invoice 
B)  Packing slip 
C)  Inventory report 
D)  General ledger 
E)  Accounts Payable report

Question 14

The CIO serves as liaison between the firm's top management and its information systems department.

Accepted Answer

A) True 
 B)False

Question 15

The common problem with secondary data is that it is sometimes difficult (or impossible) to judge their
________________.

Accepted Answer

The answer of The common problem with secondary data is...

Question 16

Once a problem has been carefully defined, research projects should begin with:

Accepted Answer

A)  A careful search for a marketing research agency. 
B)  A comprehensive primary data collection effort. 
C)  A careful search for existing secondary data. 
D)  All of the above are correct. 
E)  None of the above are correct. 
A)  A careful search for a marketing research agency. 
B)  A comprehensive primary data collection effort. 
C)  A careful search for existing secondary data. 
D)  All of the above are correct. 
E)  None of the above are correct.

Question 17

Compare and contrast DSS and MIS.

Accepted Answer

Both are concerned with improving inform

Question 18

What system relies most on the production of preformatted reports?

Accepted Answer

A)  Decision Support Systems 
B)  Marketing Information System 
C)  Research project 
D)  Intelligence gathering system 
E)  Marketing analysis system 
A)  Decision Support Systems 
B)  Marketing Information System 
C)  Research project 
D)  Intelligence gathering system 
E)  Marketing analysis system

Question 19

Which of the following is TRUE?

Accepted Answer

A)  Secondary data is always available. 
B)  You should only resort to secondary data if primary data is unavailable. 
C)  Primary data collection saves time and money. 
D)  Some types of marketing research rely almost exclusively on secondary data. 
E)  Any needed secondary data can be found on the internet. 
A)  Secondary data is always available. 
B)  You should only resort to secondary data if primary data is unavailable. 
C)  Primary data collection saves time and money. 
D)  Some types of marketing research rely almost exclusively on secondary data. 
E)  Any needed secondary data can be found on the internet.

Question 20

A big advantage of the Systems approach over the Project approach is:

Accepted Answer

A)  Current information is available when managers need it. 
B)  Systems automatically gather all needed information. 
C)  The Systems approach requires no special software or programming. 
D)  The Project approach yields less accurate data. 
E)  The Systems approach better anticipates future informational needs. 
A)  Current information is available when managers need it. 
B)  Systems automatically gather all needed information. 
C)  The Systems approach requires no special software or programming. 
D)  The Project approach yields less accurate data. 
E)  The Systems approach better anticipates future informational needs.

The systems approach to marketing research is most accurately compared to a:

Marketing Information Systems (MIS) produce______________reports based on data held in an organization's database(s).

A marketing______________is one way of visually presenting relevant marketing information to a manager.

What is the primary difference between a Marketing Information System (MIS) and a Decisions Support System (DSS)?

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

Which of the following is an example of using the modeling system of a DSS?

One of the easiest tasks when designing and implementing a Marketing Information System (MIS) is to identify in advance the data that managers will need so you can get it into the system.

Poor fit of secondary data is usually due to which of the following problems?

Knowledge that resides inside employees' heads is often referred to as______________knowledge.

All of the following terms are associated with the dialog system EXCEPT:

One of the most important uses of a Decision Support System (DSS) in marketing is:

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Sales and cost data are promising internal secondary data for many research problems. In B2B contexts, the is a gold mine of information.

The CIO serves as liaison between the firm's top management and its information systems department.

The common problem with secondary data is that it is sometimes difficult (or impossible) to judge their ________________.

Once a problem has been carefully defined, research projects should begin with:

Compare and contrast DSS and MIS.

What system relies most on the production of preformatted reports?

Which of the following is TRUE?

A big advantage of the Systems approach over the Project approach is:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 5: Decision Support Systems

The systems approach to marketing research is most accurately compared to a:

Marketing Information Systems (MIS) produce______________reports based on data held in an organization's database(s).

A marketing______________is one way of visually presenting relevant marketing information to a manager.

What is the primary difference between a Marketing Information System (MIS) and a Decisions Support System (DSS)?

Effective MIS or DSS systems are often difficult to implement for which of the following reasons?

Which of the following is an example of using the modeling system of a DSS?

One of the easiest tasks when designing and implementing a Marketing Information System (MIS) is to identify in advance the data that managers will need so you can get it into the system.

Poor fit of secondary data is usually due to which of the following problems?

Knowledge that resides inside employees' heads is often referred to as______________knowledge.

All of the following terms are associated with the dialog system EXCEPT:

One of the most important uses of a Decision Support System (DSS) in marketing is:

Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.

Sales and cost data are promising internal secondary data for many research problems. In B2B contexts, the is a gold mine of information.

The CIO serves as liaison between the firm's top management and its information systems department.

The common problem with secondary data is that it is sometimes difficult (or impossible) to judge their ________________.

Once a problem has been carefully defined, research projects should begin with:

Compare and contrast DSS and MIS.

What system relies most on the production of preformatted reports?

Which of the following is TRUE?

A big advantage of the Systems approach over the Project approach is:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters