Question 1

Marketing managers generally focus their efforts on the elements of the marketing mix, which include all of the following EXCEPT:

Accepted Answer

A)  Product 
B)  Price 
C)  Promotion 
D)  Purpose 
E)  Place 
A)  Product 
B)  Price 
C)  Promotion 
D)  Purpose 
E)  Place D

Question 2

Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.

Accepted Answer

A) True 
 B)False  False

Question 3

______________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.

Accepted Answer

A)  Planning 
B)  Decision making 
C)  Problem solving 
D)  Performance monitoring 
E)  Control 
A)  Planning 
B)  Decision making 
C)  Problem solving 
D)  Performance monitoring 
E)  Control C

Question 4

The basic purpose of marketing research is to help develop new products.

Accepted Answer

A) True 
 B)False

Question 5

The marketing manager adjusts the marketing mix element(s)______________with the______________as the main target.

Accepted Answer

The answer of The marketing manager adjusts the marketing mix...

Question 6

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store. He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago. The fundamental source of this marketing problem might best be described as

Accepted Answer

A)  a planned change in the marketing environment. 
B)  serendipity. 
C)  an unplanned change in the marketing environment. 
D)  a planned change that occurred at the Kroger store. 
E)  None of the above. 
A)  a planned change in the marketing environment. 
B)  serendipity. 
C)  an unplanned change in the marketing environment. 
D)  a planned change that occurred at the Kroger store. 
E)  None of the above.

Question 7

Solid marketing research is becoming increasingly important as the world moves to a______________.

Accepted Answer

A)  Single monetary system. 
B)  Global economy. 
C)  Free market system of trade. 
D)  More regulated business environment. 
E)  All of the above. 
A)  Single monetary system. 
B)  Global economy. 
C)  Free market system of trade. 
D)  More regulated business environment. 
E)  All of the above.

Question 8

All businesses or organizations share a common problem:

Accepted Answer

A)  They need information to develop and deliver products or services that satisfy customer needs. 
B)  They need a capable and creative marketing staff. 
C)  They need to invest sufficiently in marketing and marketing research. 
D)  All of the above. 
E)  None of the above. 
A)  They need information to develop and deliver products or services that satisfy customer needs. 
B)  They need a capable and creative marketing staff. 
C)  They need to invest sufficiently in marketing and marketing research. 
D)  All of the above. 
E)  None of the above.

Question 9

In the United States alone, what size is the marking research industry?

Accepted Answer

A)  $192 million 
B)  $9.2 billion 
C)  $19.2 billion 
D)  $192 billion 
E)  $9.2 trillion 
A)  $192 million 
B)  $9.2 billion 
C)  $19.2 billion 
D)  $192 billion 
E)  $9.2 trillion

Question 10

Distribution and the list price of a product can be controlled by marketing management.

Accepted Answer

A) True 
 B)False

Question 11

Discuss at least four main functions of marketing research.

Accepted Answer

Marketing research (1) generates informa

Question 12

Which of the following is NOT a potential application for marketing research principles and techniques?

Accepted Answer

A)  The marketing of political candidates. 
B)  Conducting public opinion polls. 
C)  The marketing of services for the United Way. 
D)  Determining the type of raw materials used. 
E)  The needs and wants of your business customers. 
A)  The marketing of political candidates. 
B)  Conducting public opinion polls. 
C)  The marketing of services for the United Way. 
D)  Determining the type of raw materials used. 
E)  The needs and wants of your business customers.

Question 13

Successful marketing researchers tend to be proactive rather than reactive.

Accepted Answer

A) True 
 B)False

Question 14

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

Accepted Answer

A) True 
 B)False

Question 15

Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a(n)______________orientation.

Accepted Answer

The answer of Marketing research became a significant business activity...

Question 16

An advantage that marketing researchers who work for producers possess after working so closely with marketing intelligence is they often know more about______________than anyone else in the company.

Accepted Answer

A)  Customers 
B)  The industry 
C)  Competitors 
D)  All of the above 
E)  Both A and C. 
A)  Customers 
B)  The industry 
C)  Competitors 
D)  All of the above 
E)  Both A and C.

Question 17

Marketing research is the use of information to identify and define marketing problems.

Accepted Answer

A) True 
 B)False

Question 18

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be:

Accepted Answer

A)  Responsible 
B)  Reactive 
C)  Proactive 
D)  Influential 
E)  Incompetent 
A)  Responsible 
B)  Reactive 
C)  Proactive 
D)  Influential 
E)  Incompetent

Question 19

Marketing research firms that collect certain information on a regular basis which they then sell to interested clients are involved in what kind of research?

Accepted Answer

A)  Syndicated 
B)  Subscription 
C)  Institutional 
D)  Licensed 
E)  Copyrighted 
A)  Syndicated 
B)  Subscription 
C)  Institutional 
D)  Licensed 
E)  Copyrighted

Question 20

Marketing research is the process of gathering and interpreting data for use in:

Accepted Answer

A)  Increasing sales volumes. 
B)  Improving corporate profitability. 
C)  Decreasing manufacturing defects. 
D)  Developing more competitive products and services. 
E)  Developing, implementing and monitoring the firm's marketing plans. 
A)  Increasing sales volumes. 
B)  Improving corporate profitability. 
C)  Decreasing manufacturing defects. 
D)  Developing more competitive products and services. 
E)  Developing, implementing and monitoring the firm's marketing plans.

Marketing managers generally focus their efforts on the elements of the marketing mix, which include all of the following EXCEPT:

Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.

______________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.

The basic purpose of marketing research is to help develop new products.

The marketing manager adjusts the marketing mix element(s)with theas the main target.

Solid marketing research is becoming increasingly important as the world moves to a______________.

All businesses or organizations share a common problem:

In the United States alone, what size is the marking research industry?

Distribution and the list price of a product can be controlled by marketing management.

Discuss at least four main functions of marketing research.

Which of the following is NOT a potential application for marketing research principles and techniques?

Successful marketing researchers tend to be proactive rather than reactive.

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a(n)______________orientation.

An advantage that marketing researchers who work for producers possess after working so closely with marketing intelligence is they often know more about______________than anyone else in the company.

Marketing research is the use of information to identify and define marketing problems.

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be:

Marketing research firms that collect certain information on a regular basis which they then sell to interested clients are involved in what kind of research?

Marketing research is the process of gathering and interpreting data for use in:

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 1: The Role of Marketing Research

Marketing managers generally focus their efforts on the elements of the marketing mix, which include all of the following EXCEPT:

Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.

______________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.

The basic purpose of marketing research is to help develop new products.

The marketing manager adjusts the marketing mix element(s)______________with the______________as the main target.

Solid marketing research is becoming increasingly important as the world moves to a______________.

All businesses or organizations share a common problem:

In the United States alone, what size is the marking research industry?

Distribution and the list price of a product can be controlled by marketing management.

Discuss at least four main functions of marketing research.

Which of the following is NOT a potential application for marketing research principles and techniques?

Successful marketing researchers tend to be proactive rather than reactive.

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a(n)______________orientation.

An advantage that marketing researchers who work for producers possess after working so closely with marketing intelligence is they often know more about______________than anyone else in the company.

Marketing research is the use of information to identify and define marketing problems.

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be:

Marketing research firms that collect certain information on a regular basis which they then sell to interested clients are involved in what kind of research?

Marketing research is the process of gathering and interpreting data for use in:

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

The marketing manager adjusts the marketing mix element(s)with theas the main target.