Question 1

Which of the following is FALSE?

Accepted Answer

A)  A good test of a summary is self-sufficiency in that a summary should not require the appended full report but should be able to stand on its own. 
B)  In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should limit their reports to presentation of the facts and should let the reader draw his or her own inferences from this presentation. 
C)  The good summary in a research report contains the necessary introductory information to provide background, and the important results and conclusions. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  As a general rule, the research report with wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
A)  A good test of a summary is self-sufficiency in that a summary should not require the appended full report but should be able to stand on its own. 
B)  In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should limit their reports to presentation of the facts and should let the reader draw his or her own inferences from this presentation. 
C)  The good summary in a research report contains the necessary introductory information to provide background, and the important results and conclusions. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  As a general rule, the research report with wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. B

Question 2

Which of the following is FALSE?

Accepted Answer

A)  Definitions of unfamiliar terms should be included in the introduction. 
B)  The introduction should not state the specific objectives of the research. 
C)  The report reader should be made familiar with the relationship between the research project and other related work. 
D)  The body of the report is one of the hardest sections to write in that it is important that the reader be told what was done, and why it was done, without the use of technical jargon. 
E)  All of the above are true. 
A)  Definitions of unfamiliar terms should be included in the introduction. 
B)  The introduction should not state the specific objectives of the research. 
C)  The report reader should be made familiar with the relationship between the research project and other related work. 
D)  The body of the report is one of the hardest sections to write in that it is important that the reader be told what was done, and why it was done, without the use of technical jargon. 
E)  All of the above are true. B

Question 3

Definitions of unfamiliar terms used in the report should be defined in the

Accepted Answer

A)  introduction. 
B)  summary. 
C)  body. 
D)  conclusions. 
E)  appendix. 
A)  introduction. 
B)  summary. 
C)  body. 
D)  conclusions. 
E)  appendix. A

Question 4

Which of the following is NOT true when presenting the results in the body of the report?

Accepted Answer

A)  Tables and figures should be used sparingly since they can be included liberally in the appendix. 
B)  Each table should address only a single problem. 
C)  Numbers in tables should be rounded to two effective digits. 
D)  Irrelevant information should be omitted. 
E)  Tables and figures should be logically ordered. 
A)  Tables and figures should be used sparingly since they can be included liberally in the appendix. 
B)  Each table should address only a single problem. 
C)  Numbers in tables should be rounded to two effective digits. 
D)  Irrelevant information should be omitted. 
E)  Tables and figures should be logically ordered.

Question 5

Report writing should NOT be evaluated on which of the following criteria?

Accepted Answer

A)  Inclusion of technically sophisticated explanations of data analyses. 
B)  Completeness of the report. 
C)  Conciseness of the writing style. 
D)  Accuracy of the information presented. 
E)  Clarity of the writing style. 
A)  Inclusion of technically sophisticated explanations of data analyses. 
B)  Completeness of the report. 
C)  Conciseness of the writing style. 
D)  Accuracy of the information presented. 
E)  Clarity of the writing style.

Question 6

Which of the following is NOT a common source of inaccuracy in report writing?

Accepted Answer

A)  Simple errors in addition or subtraction. 
B)  Confusion between percentages and percentage points. 
C)  Inaccuracy caused by grammatical errors. 
D)  Confused terminology resulting in fallacious conclusion. 
E)  Faulty data analysis. 
A)  Simple errors in addition or subtraction. 
B)  Confusion between percentages and percentage points. 
C)  Inaccuracy caused by grammatical errors. 
D)  Confused terminology resulting in fallacious conclusion. 
E)  Faulty data analysis.

Question 7

Which section of the report is considered one of the most difficult to write?

Accepted Answer

A)  Executive Summary 
B)  Conclusions and Recommendations 
C)  Methods 
D)  Results 
E)  Introduction 
A)  Executive Summary 
B)  Conclusions and Recommendations 
C)  Methods 
D)  Results 
E)  Introduction

Question 8

To improve your writing

Accepted Answer

A)  use technical terminology. 
B)  use the longest words possible. 
C)  write only one draft. 
D)  read it aloud. 
E)  use complex sentences. 
A)  use technical terminology. 
B)  use the longest words possible. 
C)  write only one draft. 
D)  read it aloud. 
E)  use complex sentences.

Question 9

Which of the following is TRUE?

Accepted Answer

A)  A conclusion is an opinion of what future action should be taken. 
B)  In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C)  If a report is to be read by one familiar with the research topic, an introduction is unnecessary. 
D)  As a general rule, the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
A)  A conclusion is an opinion of what future action should be taken. 
B)  In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C)  If a report is to be read by one familiar with the research topic, an introduction is unnecessary. 
D)  As a general rule, the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion.

Question 10

Which of the following should NOT be included on the title page of a research report?

Accepted Answer

A)  The subject of the report. 
B)  The name of the research organization. 
C)  The date of submission. 
D)  The name of the client organization. 
E)  The cost of the project. 
A)  The subject of the report. 
B)  The name of the research organization. 
C)  The date of submission. 
D)  The name of the client organization. 
E)  The cost of the project.

Question 11

The following items should be included in the sampling section of the body of the report EXCEPT

Accepted Answer

A)  the definition of the population. 
B)  what was done. 
C)  how the sample was chosen. 
D)  why the procedure chosen was used. 
E)  All of the above should be included in the sampling section. 
A)  the definition of the population. 
B)  what was done. 
C)  how the sample was chosen. 
D)  why the procedure chosen was used. 
E)  All of the above should be included in the sampling section.

Question 12

Which of the following best describes the essential goal of a complete research report?

Accepted Answer

A)  Presentation of the technical aspects of all data analyses performed in the project. 
B)  Presentation of all information needed by the reader in easily understandable language. 
C)  Presentation of all data collected in the research project in easily understandable language. 
D)  Adherence to the outline of the report. 
E)  Accurate presentation of information. 
A)  Presentation of the technical aspects of all data analyses performed in the project. 
B)  Presentation of all information needed by the reader in easily understandable language. 
C)  Presentation of all data collected in the research project in easily understandable language. 
D)  Adherence to the outline of the report. 
E)  Accurate presentation of information.

Question 13

Which of the following statements is FALSE?

Accepted Answer

A)  The research report represents the end product of the research process. No matter what the proficiency with which all previous steps have been dispatched, the project will be no more successful than the research report. 
B)  The audience determines the type of report. Researchers must make every effort to acquaint themselves with the specific preferences of their audience. They should not consider these preferences as unalterable, but any deviations from them should be made with reason and not from ignorance. 
C)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
D)  The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. An interested reader should be expected to overcome any difficulties he or she might have in understanding the report because of limited technical expertise. 
E)  The competency of the researcher is often evaluated based on the readability of the research report. 
A)  The research report represents the end product of the research process. No matter what the proficiency with which all previous steps have been dispatched, the project will be no more successful than the research report. 
B)  The audience determines the type of report. Researchers must make every effort to acquaint themselves with the specific preferences of their audience. They should not consider these preferences as unalterable, but any deviations from them should be made with reason and not from ignorance. 
C)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
D)  The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. An interested reader should be expected to overcome any difficulties he or she might have in understanding the report because of limited technical expertise. 
E)  The competency of the researcher is often evaluated based on the readability of the research report.

Question 14

When it comes to discussing the limitations of the study, the writer should

Accepted Answer

A)  emphasize what could have been accomplished given a larger research budget. 
B)  acknowledge that all studies contain error and this one is no different. 
C)  not mention them, let the data speak for itself. 
D)  provide a balanced account of the specific problems. 
E)  tell an amusing anecdote relating to statistical infallibility. 
A)  emphasize what could have been accomplished given a larger research budget. 
B)  acknowledge that all studies contain error and this one is no different. 
C)  not mention them, let the data speak for itself. 
D)  provide a balanced account of the specific problems. 
E)  tell an amusing anecdote relating to statistical infallibility.

Question 15

Including too much information in a research report actually makes the report more usable.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is FALSE about research reports?

Accepted Answer

A)  They must be tailor-made for their readers. 
B)  They must pay attention to the audience's technical sophistication. 
C)  They must be written at an 8th grade reading level or below. 
D)  They must pay attention to the audience's interest in the subject. 
E)  They must be written with understanding of the circumstances under which the audience will read and use the report. 
A)  They must be tailor-made for their readers. 
B)  They must pay attention to the audience's technical sophistication. 
C)  They must be written at an 8th grade reading level or below. 
D)  They must pay attention to the audience's interest in the subject. 
E)  They must be written with understanding of the circumstances under which the audience will read and use the report.

Question 17

When it comes to the actual writing of the report, you should use short paragraphs and long sentences.

Accepted Answer

A) True 
 B)False

Question 18

Completeness of the research report should be evaluated from the perspective of the reader.

Accepted Answer

A) True 
 B)False

Question 19

The most technically oriented material in the report will usually be found in the

Accepted Answer

A)  Appendix. 
B)  Introduction. 
C)  Summary. 
D)  Conclusions and Recommendations. 
E)  Bibliography. 
A)  Appendix. 
B)  Introduction. 
C)  Summary. 
D)  Conclusions and Recommendations. 
E)  Bibliography.

Question 20

A research report is NOT

Accepted Answer

A)  clear if it provides all the information the readers need in a language they understand. 
B)  incomplete when it is brief. 
C)  determined by the reader's interest and abilities. 
D)  capable of generating inaccuracies due to inept phrasing, illogical reasoning, and mishandling of the data. 
E)  hard to tailor to a group of executives. 
A)  clear if it provides all the information the readers need in a language they understand. 
B)  incomplete when it is brief. 
C)  determined by the reader's interest and abilities. 
D)  capable of generating inaccuracies due to inept phrasing, illogical reasoning, and mishandling of the data. 
E)  hard to tailor to a group of executives.

Which of the following is FALSE?

Which of the following is FALSE?

Definitions of unfamiliar terms used in the report should be defined in the

Which of the following is NOT true when presenting the results in the body of the report?

Report writing should NOT be evaluated on which of the following criteria?

Which of the following is NOT a common source of inaccuracy in report writing?

Which section of the report is considered one of the most difficult to write?

To improve your writing

Which of the following is TRUE?

Which of the following should NOT be included on the title page of a research report?

The following items should be included in the sampling section of the body of the report EXCEPT

Which of the following best describes the essential goal of a complete research report?

Which of the following statements is FALSE?

When it comes to discussing the limitations of the study, the writer should

Including too much information in a research report actually makes the report more usable.

Which of the following statements is FALSE about research reports?

When it comes to the actual writing of the report, you should use short paragraphs and long sentences.

Completeness of the research report should be evaluated from the perspective of the reader.

The most technically oriented material in the report will usually be found in the

A research report is NOT

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

Filters

Exam 20: The Written Research Report

Which of the following is FALSE?

Which of the following is FALSE?

Definitions of unfamiliar terms used in the report should be defined in the

Which of the following is NOT true when presenting the results in the body of the report?

Report writing should NOT be evaluated on which of the following criteria?

Which of the following is NOT a common source of inaccuracy in report writing?

Which section of the report is considered one of the most difficult to write?

To improve your writing

Which of the following is TRUE?

Which of the following should NOT be included on the title page of a research report?

The following items should be included in the sampling section of the body of the report EXCEPT

Which of the following best describes the essential goal of a complete research report?

Which of the following statements is FALSE?

When it comes to discussing the limitations of the study, the writer should

Including too much information in a research report actually makes the report more usable.

Which of the following statements is FALSE about research reports?

When it comes to the actual writing of the report, you should use short paragraphs and long sentences.

Completeness of the research report should be evaluated from the perspective of the reader.

The most technically oriented material in the report will usually be found in the

A research report is NOT

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

Filters