Question 1

Which of the following leads to response bias?

Accepted Answer

A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  All of the above. 
A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  All of the above. E

Question 2

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called _.

Accepted Answer

response rate

Question 3

Which of the following are most likely to be home when an interviewer calls during a weekday?

Accepted Answer

A)  Married women without children 
B)  Single women 
C)  Married men 
D)  Married women with young children 
E)  Single men 
A)  Married women without children 
B)  Single women 
C)  Married men 
D)  Married women with young children 
E)  Single men D

Question 4

Which of the following is essentially a sampling frame problem?

Accepted Answer

A)  Refusals 
B)  No one at home 
C)  Observation errors 
D)  Noncoverage errors 
E)  Designated respondent not at home when interviewer calls 
A)  Refusals 
B)  No one at home 
C)  Observation errors 
D)  Noncoverage errors 
E)  Designated respondent not at home when interviewer calls

Question 5

The______________is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

Accepted Answer

A)  eligibility percentage 
B)  screening question 
C)  contact rate 
D)  response rate 
E)  None of the above. 
A)  eligibility percentage 
B)  screening question 
C)  contact rate 
D)  response rate 
E)  None of the above.

Question 6

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption. He repeats the procedure a number of times using the exact same procedure, and finds the means obtained vary from sample to sample. This is an example of

Accepted Answer

A)  systematic error. 
B)  sampling error. 
C)  nonsampling error. 
D)  noncoverage error. 
E)  response error. 
A)  systematic error. 
B)  sampling error. 
C)  nonsampling error. 
D)  noncoverage error. 
E)  response error.

Question 7

Which of the following is FALSE?

Accepted Answer

A)  It is not difficult to estimate the size and effects of nonsampling errors. 
B)  Reduction of nonsampling error depends on improving method. 
C)  Nonsampling errors are not as manageable as sampling errors. 
D)  Nonsampling errors arise from weaknesses in research procedure. They are likely to increase with increases in the sample size. 
E)  Nonsampling errors contribute more than sampling errors to total error in most surveys. 
A)  It is not difficult to estimate the size and effects of nonsampling errors. 
B)  Reduction of nonsampling error depends on improving method. 
C)  Nonsampling errors are not as manageable as sampling errors. 
D)  Nonsampling errors arise from weaknesses in research procedure. They are likely to increase with increases in the sample size. 
E)  Nonsampling errors contribute more than sampling errors to total error in most surveys.

Question 8

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Accepted Answer

A)  67% 
B)  44% 
C)  100% 
D)  40% 
E)  50% 
A)  67% 
B)  44% 
C)  100% 
D)  40% 
E)  50%

Question 9

Duplication in the list of sampling units results in

Accepted Answer

A)  sampling error. 
B)  data collection error. 
C)  systematic error. 
D)  response error. 
E)  overcoverage error. 
A)  sampling error. 
B)  data collection error. 
C)  systematic error. 
D)  response error. 
E)  overcoverage error.

Question 10

Which of the following are office errors?

Accepted Answer

A)  Not-at-homes 
B)  Refusals 
C)  Interviewer cheating 
D)  Coding 
E)  Response errors 
A)  Not-at-homes 
B)  Refusals 
C)  Interviewer cheating 
D)  Coding 
E)  Response errors

Question 11

Which of the following is TRUE?

Accepted Answer

A)  It is generally true that bias caused by interviewer expectations will balance out if a sufficiently large number of interviews is used. 
B)  The behavior of either interviewer or respondent occurs merely as a physical reaction to the behavior of the other. 
C)  Questions which state the alternative answers and multiple choice questions are particularly recommended in studies where personal interviews are used because they are not subject to interviewer bias. 
D)  The empirical evidence suggests that an interviewer with strong positive attitudes toward a particular issue will tend to secure more favorable responses than an interviewer with strong negative attitudes. 
E)  All of the above statements are true. 
A)  It is generally true that bias caused by interviewer expectations will balance out if a sufficiently large number of interviews is used. 
B)  The behavior of either interviewer or respondent occurs merely as a physical reaction to the behavior of the other. 
C)  Questions which state the alternative answers and multiple choice questions are particularly recommended in studies where personal interviews are used because they are not subject to interviewer bias. 
D)  The empirical evidence suggests that an interviewer with strong positive attitudes toward a particular issue will tend to secure more favorable responses than an interviewer with strong negative attitudes. 
E)  All of the above statements are true.

Question 12

Noncoverage error is essentially a sampling frame problem.

Accepted Answer

A) True 
 B)False

Question 13

Higher response rates usually suggest

Accepted Answer

A)  the sample size was too small. 
B)  interviewer cheating. 
C)  fewer problems with nonresponse bias. 
D)  poor questionnaire design. 
E)  lack of interest among respondents. 
A)  the sample size was too small. 
B)  interviewer cheating. 
C)  fewer problems with nonresponse bias. 
D)  poor questionnaire design. 
E)  lack of interest among respondents.

Question 14

Which of the following is TRUE?

Accepted Answer

A)  The percentage of not-at-homes has been decreasing for a long time. 
B)  Answering machines help interviewers schedule callback times. 
C)  It is much easier to find a "responsible adult" at home than a specific respondent. 
D)  One to two calls are often needed to reach three-fourths of the sample of households. 
E)  To maintain consistency, callbacks should be made at the same time as the original call. 
A)  The percentage of not-at-homes has been decreasing for a long time. 
B)  Answering machines help interviewers schedule callback times. 
C)  It is much easier to find a "responsible adult" at home than a specific respondent. 
D)  One to two calls are often needed to reach three-fourths of the sample of households. 
E)  To maintain consistency, callbacks should be made at the same time as the original call.

Question 15

Which of the following is FALSE?

Accepted Answer

A)  Nonresponse error is a potential problem in any project for which data are not collected from all respondents selected for the sample. 
B)  Nonresponse error only occurs when those who respond are systematically different from those who do not respond in some important way. 
C)  Refusal bias applies to projects using all forms of data collection. 
D)  The degree of nonresponse error is easy to assess. 
E)  All of the above statements are true. 
A)  Nonresponse error is a potential problem in any project for which data are not collected from all respondents selected for the sample. 
B)  Nonresponse error only occurs when those who respond are systematically different from those who do not respond in some important way. 
C)  Refusal bias applies to projects using all forms of data collection. 
D)  The degree of nonresponse error is easy to assess. 
E)  All of the above statements are true.

Question 16

An interviewer is assigned to interview 123 households. A total of 52 interviews are completed, with 19 of the household determined to be ineligible. What is the eligibility percentage for this project?

Accepted Answer

A)  73% 
B)  87% 
C)  37% 
D)  42% 
E)  Cannot be determined from the information given. 
A)  73% 
B)  87% 
C)  37% 
D)  42% 
E)  Cannot be determined from the information given.

Question 17

The lower the______________rate, the more likely it is that nonresponse error will affect research results.

Accepted Answer

The answer of The lower the______________rate, the more likely it...

Question 18

The factor that probably has the biggest impact on response rate is

Accepted Answer

A)  survey length. 
B)  sample pool interest in the survey topic. 
C)  guarantee of confidentiality or anonymity. 
D)  interviewer characteristics or training. 
E)  response incentives. 
A)  survey length. 
B)  sample pool interest in the survey topic. 
C)  guarantee of confidentiality or anonymity. 
D)  interviewer characteristics or training. 
E)  response incentives.

Question 19

Which of the following is TRUE?

Accepted Answer

A)  Noncoverage, nonsampling error is best treated by increasing the sample size that is selected. 
B)  Noncoverage, nonsampling error is essentially a sampling frame problem and if clear, complete, up-to-date sampling frames exist, noncoverage is not likely to be a problem. 
C)  While noncoverage can be a source of bias, overcoverage is not. In fact, overcoverage may improve estimates as it means that the sample size is larger than initially planned at no increase in cost. 
D)  Noncoverage bias is essentially eliminated with quota samples. 
E)  Noncoverage error can be statistically estimated. 
A)  Noncoverage, nonsampling error is best treated by increasing the sample size that is selected. 
B)  Noncoverage, nonsampling error is essentially a sampling frame problem and if clear, complete, up-to-date sampling frames exist, noncoverage is not likely to be a problem. 
C)  While noncoverage can be a source of bias, overcoverage is not. In fact, overcoverage may improve estimates as it means that the sample size is larger than initially planned at no increase in cost. 
D)  Noncoverage bias is essentially eliminated with quota samples. 
E)  Noncoverage error can be statistically estimated.

Question 20

Sampling error is reflected in the

Accepted Answer

A)  sampling distribution of the statistic. 
B)  contact rate. 
C)  eligibility requirement. 
D)  development of the sampling frame. 
E)  number of callbacks needed to complete the survey. 
A)  sampling distribution of the statistic. 
B)  contact rate. 
C)  eligibility requirement. 
D)  development of the sampling frame. 
E)  number of callbacks needed to complete the survey.

Which of the following leads to response bias?

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called _.

Which of the following are most likely to be home when an interviewer calls during a weekday?

Which of the following is essentially a sampling frame problem?

The______________is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption. He repeats the procedure a number of times using the exact same procedure, and finds the means obtained vary from sample to sample. This is an example of

Which of the following is FALSE?

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Duplication in the list of sampling units results in

Which of the following are office errors?

Which of the following is TRUE?

Noncoverage error is essentially a sampling frame problem.

Higher response rates usually suggest

Which of the following is TRUE?

Which of the following is FALSE?

An interviewer is assigned to interview 123 households. A total of 52 interviews are completed, with 19 of the household determined to be ineligible. What is the eligibility percentage for this project?

The lower the______________rate, the more likely it is that nonresponse error will affect research results.

The factor that probably has the biggest impact on response rate is

Which of the following is TRUE?

Sampling error is reflected in the

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection Enhancing Response Rates While Limiting Errors

Which of the following leads to response bias?

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called _.

Which of the following are most likely to be home when an interviewer calls during a weekday?

Which of the following is essentially a sampling frame problem?

The______________is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption. He repeats the procedure a number of times using the exact same procedure, and finds the means obtained vary from sample to sample. This is an example of

Which of the following is FALSE?

During a recent telephone survey, the data collection effort produced the following results: completed interviews = 400; refusals = 200; not-at-home = 400 What is the response rate in this particular situation?

Duplication in the list of sampling units results in

Which of the following are office errors?

Which of the following is TRUE?

Noncoverage error is essentially a sampling frame problem.

Higher response rates usually suggest

Which of the following is TRUE?

Which of the following is FALSE?

An interviewer is assigned to interview 123 households. A total of 52 interviews are completed, with 19 of the household determined to be ineligible. What is the eligibility percentage for this project?

The lower the______________rate, the more likely it is that nonresponse error will affect research results.

The factor that probably has the biggest impact on response rate is

Which of the following is TRUE?

Sampling error is reflected in the

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters