Exam 11: Collecting Data by Communication

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A day before elections, a local political candidate for mayor made a speech stressing several important points. To find out whether these points impacted the candidate's popularity, he needed to obtain questionnaire data from registered hometown voters. He would be advised to employ

Free

(Multiple Choice)

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Question 1

Correct Answer:

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The use of high structure greatly simplifies data coding and analysis.

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(True/False)

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Question 2

Correct Answer:

Verified

True

A television network sponsors a survey that contains the question, "How often do you watch television?" This question is an example of a

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(Multiple Choice)

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Question 3

Correct Answer:

Verified

Which of the following is FALSE?

(Multiple Choice)

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Question 4

A(n)______________question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.

(Short Answer)

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Question 5

Disguise creates a more artificial environment in which to collect data from individuals

(True/False)

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Question 6

Depth interviews are best classified as an example of the______________method of communication.

(Multiple Choice)

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Question 7

Structure refers to how much variation is used with the data collection instrument.

(True/False)

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Question 8

Phone book sampling frames are inadequate because of

(Multiple Choice)

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Question 9

Mail surveys provide little control in verifying that a response actually came from the intended recipient.

(True/False)

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Question 10

When considering methods for collecting communicationsdata, theitself will often suggest one approach over the others.

(Short Answer)

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Question 11

Fixed-alternative questions would be inappropriate for securing information about respondents'

(Multiple Choice)

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Question 12

Which of the following is FALSE?

(Multiple Choice)

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Question 13

Which of the following methods provides descriptive primary data the fastest?

(Multiple Choice)

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Question 14

The responses, as well as the questions, are standardized in a(n)

(Multiple Choice)

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Question 15

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

(Multiple Choice)

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Question 16

Studies that rely on phone books

(Multiple Choice)

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Question 17

Long questionnaires can usually be handled best by

(Multiple Choice)

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Question 18

The main advantage of the use of structured-disguised questionnaires in marketing research is

(Multiple Choice)

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Question 19

Which of the following questionnaire administration methods is the LEAST expensive?

(Multiple Choice)

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Question 20

Showing 1 - 20 of 64

A day before elections, a local political candidate for mayor made a speech stressing several important points. To find out whether these points impacted the candidate's popularity, he needed to obtain questionnaire data from registered hometown voters. He would be advised to employ

The use of high structure greatly simplifies data coding and analysis.

A television network sponsors a survey that contains the question, "How often do you watch television?" This question is an example of a

Which of the following is FALSE?

A(n)______________question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.

Disguise creates a more artificial environment in which to collect data from individuals

Depth interviews are best classified as an example of the______________method of communication.

Structure refers to how much variation is used with the data collection instrument.

Phone book sampling frames are inadequate because of

Mail surveys provide little control in verifying that a response actually came from the intended recipient.

When considering methods for collecting communicationsdata, theitself will often suggest one approach over the others.

Fixed-alternative questions would be inappropriate for securing information about respondents'

Which of the following is FALSE?

Which of the following methods provides descriptive primary data the fastest?

The responses, as well as the questions, are standardized in a(n)

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

Studies that rely on phone books

Long questionnaires can usually be handled best by

The main advantage of the use of structured-disguised questionnaires in marketing research is

Which of the following questionnaire administration methods is the LEAST expensive?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

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Exam 11: Collecting Data by Communication

A day before elections, a local political candidate for mayor made a speech stressing several important points. To find out whether these points impacted the candidate's popularity, he needed to obtain questionnaire data from registered hometown voters. He would be advised to employ

The use of high structure greatly simplifies data coding and analysis.

A television network sponsors a survey that contains the question, "How often do you watch television?" This question is an example of a

Which of the following is FALSE?

A(n)______________question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.

Disguise creates a more artificial environment in which to collect data from individuals

Depth interviews are best classified as an example of the______________method of communication.

Structure refers to how much variation is used with the data collection instrument.

Phone book sampling frames are inadequate because of

Mail surveys provide little control in verifying that a response actually came from the intended recipient.

When considering methods for collecting communications______________data, the______________itself will often suggest one approach over the others.

Fixed-alternative questions would be inappropriate for securing information about respondents'

Which of the following is FALSE?

Which of the following methods provides descriptive primary data the fastest?

The responses, as well as the questions, are standardized in a(n)

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

Studies that rely on phone books

Long questionnaires can usually be handled best by

The main advantage of the use of structured-disguised questionnaires in marketing research is

Which of the following questionnaire administration methods is the LEAST expensive?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

When considering methods for collecting communicationsdata, theitself will often suggest one approach over the others.