Question 1

In a multiple-column record of a data file,______________represent different variables and______________represent different respondents.

Accepted Answer

A)  codes, numbers 
B)  numbers, codes 
C)  rows, columns 
D)  columns, rows 
E)  codes, symbols 
A)  codes, numbers 
B)  numbers, codes 
C)  rows, columns 
D)  columns, rows 
E)  codes, symbols D

Question 2

Which of the following statements about the editing process are TRUE?

Accepted Answer

A)  When it's obvious a respondent hasn't taken the study seriously, his or her answers should be dropped. 
B)  All completed questionnaires should be kept. 
C)  All incomplete questionnaires should be dropped. 
D)  You can't change incorrect answers, because you have no way of knowing the respondent's original intent. 
E)  All partially complete questionnaires should be kept. 
A)  When it's obvious a respondent hasn't taken the study seriously, his or her answers should be dropped. 
B)  All completed questionnaires should be kept. 
C)  All incomplete questionnaires should be dropped. 
D)  You can't change incorrect answers, because you have no way of knowing the respondent's original intent. 
E)  All partially complete questionnaires should be kept. A

Question 3

The coding process involves considerable effort on the part of the coder when the question type is
____________________.

Accepted Answer

open-ended

Question 4

Which of the following questions do you think would be the easiest to code?

Accepted Answer

A)  What are the three characteristics that you find most pleasing when using product X? 
B)  Have you ever used product X? Yes No 
C)  What religious denomination do you consider yourself? 
D)  Please specify the type of television set in your home? 
E)  How do you feel about commercials on children's TV shows? 
A)  What are the three characteristics that you find most pleasing when using product X? 
B)  Have you ever used product X? Yes No 
C)  What religious denomination do you consider yourself? 
D)  Please specify the type of television set in your home? 
E)  How do you feel about commercials on children's TV shows?

Question 5

On most projects,______________should initially be run on all variables to help identify blunders.

Accepted Answer

The answer of On most projects,______________should initially be run on...

Question 6

Which of the following is FALSE with respect to the coding of open-ended questions?

Accepted Answer

A)  The use of several coders can lead to inconsistent treatment of answers. 
B)  Open-ended questions are generally more difficult to code than closed-ended questions. 
C)  The coder must determine categories on the basis of answers that are not always anticipated. 
D)  Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E)  When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires. 
A)  The use of several coders can lead to inconsistent treatment of answers. 
B)  Open-ended questions are generally more difficult to code than closed-ended questions. 
C)  The coder must determine categories on the basis of answers that are not always anticipated. 
D)  Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E)  When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires.

Question 7

In descriptive research, most of the items included in a questionnaire are likely to be open-ended.

Accepted Answer

A) True 
 B)False

Question 8

______________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

Accepted Answer

The answer of ______________ is a source of nonsampling error...

Question 9

Multiple coders are recommended for all of the following reasons EXCEPT:

Accepted Answer

A)  The use of multiple coders can shorten the amount of time it takes to code. 
B)  Multiple coders can help reduce bias in the interpretation of different responses. 
C)  Results can easily be compared to ensure agreement among coders. 
D)  The use of multiple coders makes the coding process less expensive. 
E)  All of the above are legitimate reasons for using multiple coders. 
A)  The use of multiple coders can shorten the amount of time it takes to code. 
B)  Multiple coders can help reduce bias in the interpretation of different responses. 
C)  Results can easily be compared to ensure agreement among coders. 
D)  The use of multiple coders makes the coding process less expensive. 
E)  All of the above are legitimate reasons for using multiple coders.

Question 10

What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?

Accepted Answer

A)  Use the most experienced researcher to do the coding. 
B)  Use two researchers to do the coding and have them compare their results. 
C)  Use any researcher but have him or her double-check the coding. 
D)  Use computer software to do the coding. 
E)  Use an outside researcher who is unfamiliar with the project to do the coding. 
A)  Use the most experienced researcher to do the coding. 
B)  Use two researchers to do the coding and have them compare their results. 
C)  Use any researcher but have him or her double-check the coding. 
D)  Use computer software to do the coding. 
E)  Use an outside researcher who is unfamiliar with the project to do the coding.

Question 11

After supervising an entire study, John went through every questionnaire to check for completeness, legibility, comprehensibility, consistency, and uniformity. John was conducting what is known as a editing.

Accepted Answer

A) True 
 B)False

Question 12

The location of each variable in the data array and the way in which it was coded is contained in a

Accepted Answer

A)  diary. 
B)  random file. 
C)  codebook. 
D)  focus group. 
E)  catalog. 
A)  diary. 
B)  random file. 
C)  codebook. 
D)  focus group. 
E)  catalog.

Question 13

The following categories of ages are______________and______________, but not______________. 18-24
25-34
35-44
45-54
55 and over

Accepted Answer

A)  closed-ended, exhaustive, mutually exhaustive 
B)  open-ended, mutually exclusive, exhaustive 
C)  closed-ended, mutually exclusive, exhaustive 
D)  exhaustive, mutually exclusive, open-ended 
E)  None of the above. 
A)  closed-ended, exhaustive, mutually exhaustive 
B)  open-ended, mutually exclusive, exhaustive 
C)  closed-ended, mutually exclusive, exhaustive 
D)  exhaustive, mutually exclusive, open-ended 
E)  None of the above.

Question 14

Which of the following is NOT a recommended coding convention?

Accepted Answer

A)  Use as many columns as necessary for the field. 
B)  Locate only one character in each column. 
C)  Use alphabetic codes if possible. 
D)  Use consistent codes for similar types of responses. 
E)  Code in an identification number for each questionnaire. 
A)  Use as many columns as necessary for the field. 
B)  Locate only one character in each column. 
C)  Use alphabetic codes if possible. 
D)  Use consistent codes for similar types of responses. 
E)  Code in an identification number for each questionnaire.

Question 15

If a respondent indicates that he drives a foreign car, then later, in the same questionnaire, identifies it as a Ford, the editor should

Accepted Answer

A)  change the "Ford" identification to "unknown foreign." 
B)  change the "foreign" identification to "domestic." 
C)  throw out both responses. 
D)  determine which of the responses is correct. 
E)  Any of the above may be correct. 
A)  change the "Ford" identification to "unknown foreign." 
B)  change the "foreign" identification to "domestic." 
C)  throw out both responses. 
D)  determine which of the responses is correct. 
E)  Any of the above may be correct.

Question 16

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT one of the steps that must happen before data can be analyzed?

Accepted Answer

A)  Editing the data 
B)  Coding the data 
C)  Interpreting the data 
D)  Building the data file 
E)  Cleaning the data 
A)  Editing the data 
B)  Coding the data 
C)  Interpreting the data 
D)  Building the data file 
E)  Cleaning the data

Question 18

An error that arises during editing, coding, or data entry is______________called a(n)______________.

Accepted Answer

The answer of An error that arises during editing, coding,...

Question 19

In descriptive research, most of the items included in a questionnaire are likely to be

Accepted Answer

A)  precoded. 
B)  closed-ended. 
C)  open-ended. 
D)  exhaustive. 
E)  mutually exclusive. 
A)  precoded. 
B)  closed-ended. 
C)  open-ended. 
D)  exhaustive. 
E)  mutually exclusive.

Question 20

Tom was given the task of assigning numbers to each of the classification categories. For example, Freshman were assigned a 1, Sophomore a 2, and so on. This is known as the process of Assigning.

Accepted Answer

A) True 
 B)False

In a multiple-column record of a data file,represent different variables andrepresent different respondents.

Which of the following statements about the editing process are TRUE?

The coding process involves considerable effort on the part of the coder when the question type is ____________________.

Which of the following questions do you think would be the easiest to code?

On most projects,______________should initially be run on all variables to help identify blunders.

Which of the following is FALSE with respect to the coding of open-ended questions?

In descriptive research, most of the items included in a questionnaire are likely to be open-ended.

______________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

Multiple coders are recommended for all of the following reasons EXCEPT:

What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?

After supervising an entire study, John went through every questionnaire to check for completeness, legibility, comprehensibility, consistency, and uniformity. John was conducting what is known as a editing.

The location of each variable in the data array and the way in which it was coded is contained in a

The following categories of ages areand, but not__. 18-24 25-34 35-44 45-54 55 and over

Which of the following is NOT a recommended coding convention?

If a respondent indicates that he drives a foreign car, then later, in the same questionnaire, identifies it as a Ford, the editor should

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Which of the following is NOT one of the steps that must happen before data can be analyzed?

An error that arises during editing, coding, or data entry iscalled a(n).

In descriptive research, most of the items included in a questionnaire are likely to be

Tom was given the task of assigning numbers to each of the classification categories. For example, Freshman were assigned a 1, Sophomore a 2, and so on. This is known as the process of Assigning.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 16: Data Preparation for Analysis

In a multiple-column record of a data file,______________represent different variables and______________represent different respondents.

Which of the following statements about the editing process are TRUE?

The coding process involves considerable effort on the part of the coder when the question type is ____________________.

Which of the following questions do you think would be the easiest to code?

On most projects,______________should initially be run on all variables to help identify blunders.

Which of the following is FALSE with respect to the coding of open-ended questions?

In descriptive research, most of the items included in a questionnaire are likely to be open-ended.

______________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

Multiple coders are recommended for all of the following reasons EXCEPT:

What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?

After supervising an entire study, John went through every questionnaire to check for completeness, legibility, comprehensibility, consistency, and uniformity. John was conducting what is known as a editing.

The location of each variable in the data array and the way in which it was coded is contained in a

The following categories of ages are______________and______________, but not______________. 18-24 25-34 35-44 45-54 55 and over

Which of the following is NOT a recommended coding convention?

If a respondent indicates that he drives a foreign car, then later, in the same questionnaire, identifies it as a Ford, the editor should

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Which of the following is NOT one of the steps that must happen before data can be analyzed?

An error that arises during editing, coding, or data entry is______________called a(n)______________.

In descriptive research, most of the items included in a questionnaire are likely to be

Tom was given the task of assigning numbers to each of the classification categories. For example, Freshman were assigned a 1, Sophomore a 2, and so on. This is known as the process of Assigning.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

In a multiple-column record of a data file,represent different variables andrepresent different respondents.

The following categories of ages areand, but not__. 18-24 25-34 35-44 45-54 55 and over

An error that arises during editing, coding, or data entry iscalled a(n).