Exam 12: Global Marketing Channels and Physical Distribution

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

Japanese retailers traditionally offered few extra services to clientele;their stock was chosen not according to consumer demand but,rather,according to purchasing preferences of the stores.

In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P&G representatives who tidy and arrange display areas.This motivational program is referred to as:

The quadrant that offers a good example of a global retailer with a niche focus as well as an own-label focus is:

Which country has the biggest market for Tupperware?

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

The American Marketing Association defines a channel of distribution as "an organized network of agencies and institutions that,in combination,perform all the activities required to link ________ with users to accomplish the marketing task."

Tesco made vigorous effort to penetrate the U.S.market.

Specialty retailers such as Zara,H&M,and Uniqlo are just three of the many elements that make up distribution channels around the globe.

Peer-to-peer (p-to-p)marketing uses distribution channels through:

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York,where the containers are transferred to railroad cars and transported to the west coast.At the port of San Francisco,the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:

Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.

Germany's Aldi and Lidl ("Where quality is cheaper!")and France's Leader Price ("Le Prix La Qualité en Plus!")are among the most popular discount retailers.

Which of the following does not qualify as a "category killer?"

An important new tool for inventory management is:

What factors should be considered by management in order to achieve success in global retailing?

Retail stores vary in size from giant hypermarkets to small stores in Latin America called pulperías.

When a company uses intermodal or multimodal transportation,it is:

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of: