Question 1

"Containerization" refers to a company's:

Accepted Answer

A) designing attractive product packaging that will help a product "sell itself." 
B) use of computer technology to keep a lid on ("contain")distribution costs. 
C) use of refrigerated warehouses for perishable products. 
D) use of standard-sized shipping boxes that can be transported in various ways. 
E) method of shipment by using oversized steel containers to fit different commodities. 
A) designing attractive product packaging that will help a product "sell itself." 
B) use of computer technology to keep a lid on ("contain")distribution costs. 
C) use of refrigerated warehouses for perishable products. 
D) use of standard-sized shipping boxes that can be transported in various ways. 
E) method of shipment by using oversized steel containers to fit different commodities.

Question 2

Channel obstacles are often encountered when a company enters a competitive market where brands and supply relationships are less established.

Accepted Answer

A) True 
 B)False

Question 3

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Accepted Answer

A) True 
 B)False

Question 4

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Accepted Answer

A) True 
 B)False

Question 5

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility 
A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility

Question 6

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one.Which of the guidelines for companies selecting independent distributors is this statement referring to?

Accepted Answer

A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) From the start maintain control. 
A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) From the start maintain control.

Question 7

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

Accepted Answer

A) place utility. 
B) time utility. 
C) form utility. 
D) information utility. 
E) all of the above 
A) place utility. 
B) time utility. 
C) form utility. 
D) information utility. 
E) all of the above

Question 8

"Nakumatt" is a supermarket chain in:

Accepted Answer

A) Kenya. 
B) India. 
C) Japan. 
D) Korea. 
E) Indonesia. 
A) Kenya. 
B) India. 
C) Japan. 
D) Korea. 
E) Indonesia.

Question 9

In less-developed countries the most important channel of distribution is:

Accepted Answer

A) door to door. 
B) public marketplaces. 
C) wholesale marketplaces. 
D) pyramid schemes. 
E) retail stores. 
A) door to door. 
B) public marketplaces. 
C) wholesale marketplaces. 
D) pyramid schemes. 
E) retail stores.

Question 10

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Accepted Answer

A) True 
 B)False

Question 11

When Walmart entered the German market,________ were already entrenched.

Accepted Answer

A) specialty retailers 
B) discount retailers 
C) hard discounters 
D) hypermarkets 
E) supermarkets 
A) specialty retailers 
B) discount retailers 
C) hard discounters 
D) hypermarkets 
E) supermarkets

Question 12

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an inappropriate market-entry approach for a global retailer.

Accepted Answer

A) True 
 B)False

Question 13

Inventory management is:

Accepted Answer

A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control. 
A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control.

Question 14

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

Accepted Answer

A) True 
 B)False

Question 15

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Accepted Answer

A) specialty retailers. 
B) supermarkets. 
C) convenience stores. 
D) discount retailers. 
E) hyper markets. 
A) specialty retailers. 
B) supermarkets. 
C) convenience stores. 
D) discount retailers. 
E) hyper markets.

Question 16

Channel decisions are important because:

Accepted Answer

A) commitments are flexible. 
B) relationships change with time. 
C) it is expensive to terminate. 
D) issues can be solved by arbitration. 
E) local laws do not protect agreements. 
A) commitments are flexible. 
B) relationships change with time. 
C) it is expensive to terminate. 
D) issues can be solved by arbitration. 
E) local laws do not protect agreements.

Question 17

Western luxury goods marketers such as Jean Paul Gaultier (France)and Harmont & Blaine (Italy)have long relied on direct involvement for distribution.

Accepted Answer

A) True 
 B)False

Question 18

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

Accepted Answer

A) door-to-door selling 
B) buy-in-bulk selling 
C) mom-and-pop stores 
D) franchised stores 
E) manufacturer-owned stores 
A) door-to-door selling 
B) buy-in-bulk selling 
C) mom-and-pop stores 
D) franchised stores 
E) manufacturer-owned stores

Question 19

eBay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Accepted Answer

A) True 
 B)False

Question 20

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

A) True 
 B)False

"Containerization" refers to a company's:

Channel obstacles are often encountered when a company enters a competitive market where brands and supply relationships are less established.

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one.Which of the guidelines for companies selecting independent distributors is this statement referring to?

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

"Nakumatt" is a supermarket chain in:

In less-developed countries the most important channel of distribution is:

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

When Walmart entered the German market,________ were already entrenched.

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an inappropriate market-entry approach for a global retailer.

Inventory management is:

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Channel decisions are important because:

Western luxury goods marketers such as Jean Paul Gaultier (France)and Harmont & Blaine (Italy)have long relied on direct involvement for distribution.

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

eBay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

"Containerization" refers to a company's:

Channel obstacles are often encountered when a company enters a competitive market where brands and supply relationships are less established.

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one.Which of the guidelines for companies selecting independent distributors is this statement referring to?

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

"Nakumatt" is a supermarket chain in:

In less-developed countries the most important channel of distribution is:

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

When Walmart entered the German market,________ were already entrenched.

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an inappropriate market-entry approach for a global retailer.

Inventory management is:

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Channel decisions are important because:

Western luxury goods marketers such as Jean Paul Gaultier (France)and Harmont & Blaine (Italy)have long relied on direct involvement for distribution.

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

eBay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters