Question 1

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

Accepted Answer

A) True 
 B)False

Question 2

Toyota and Honda are two examples of companies that exhibit key characteristics of transnationality.

Accepted Answer

A) True 
 B)False

Question 3

Companies doing business in China must take extra care to protect knockoffs.

Accepted Answer

A) True 
 B)False

Question 4

The region that leads in the World Pharmaceutical Market is:

Accepted Answer

A) Europe. 
B) North America. 
C) Japan. 
D) Asia. 
E) Latin America. 
A) Europe. 
B) North America. 
C) Japan. 
D) Asia. 
E) Latin America.

Question 5

Ethnocentric orientation is sometimes associated with all of the following attitudes except:

Accepted Answer

A) national arrogance. 
B) assumption of national superiority. 
C) indifference to marketing opportunities. 
D) selecting a standardized approach. 
E) selecting an adaptation approach. 
A) national arrogance. 
B) assumption of national superiority. 
C) indifference to marketing opportunities. 
D) selecting a standardized approach. 
E) selecting an adaptation approach.

Question 6

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Accepted Answer

A) True 
 B)False

Question 7

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

Accepted Answer

A) the famous slogan did not have accurate translation in European languages. 
B) Europeans do not like tag lines that portray American thinking. 
C) college-age women in Europe are not as competitive about sports as men are. 
D) the old slogan conveys superiority of men over women. 
E) European women want to differentiate themselves from men. 
A) the famous slogan did not have accurate translation in European languages. 
B) Europeans do not like tag lines that portray American thinking. 
C) college-age women in Europe are not as competitive about sports as men are. 
D) the old slogan conveys superiority of men over women. 
E) European women want to differentiate themselves from men.

Question 8

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management?

Accepted Answer

GMS has three dimensions that pertain to

Question 9

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A) driving force. 
B) globaphobia. 
C) leverage. 
D) management myopia. 
E) restraint. 
A) driving force. 
B) globaphobia. 
C) leverage. 
D) management myopia. 
E) restraint.

Question 10

When a company succeeds in creating more value for customers than its competitors do,that company is said to enjoy competitive advantage.

Accepted Answer

A) True 
 B)False

Question 11

U.S.President Donald Trump's "America First" agenda is just one example of the way some nations are retreating into protectionism and isolation.

Accepted Answer

A) True 
 B)False

Question 12

In global markets,Starbucks is a good example of simultaneously executing all of the growth strategies except:

Accepted Answer

A) market penetration. 
B) market development. 
C) product development. 
D) market orientation. 
E) diversification. 
A) market penetration. 
B) market development. 
C) product development. 
D) market orientation. 
E) diversification.

Question 13

Using McDonald's as an example,show how effective global marketing can be successfully achieved.

Accepted Answer

The particular approach to global market

Question 14

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

Accepted Answer

A) True 
 B)False

Question 15

Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the customer.This is an example of market development.

Accepted Answer

A) True 
 B)False

Question 16

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Accepted Answer

A) True 
 B)False

Question 17

Why is it important for a firm to have global marketing strategy?

Accepted Answer

A firm's global marketing strategy (GMS)

Question 18

The National Football League (NFL)promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

Accepted Answer

A) True 
 B)False

Question 19

Explain,with examples,the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities.

Accepted Answer

When a company succeeds in creating more

Question 20

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

Accepted Answer

A) True 
 B)False

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

Toyota and Honda are two examples of companies that exhibit key characteristics of transnationality.

Companies doing business in China must take extra care to protect knockoffs.

The region that leads in the World Pharmaceutical Market is:

Ethnocentric orientation is sometimes associated with all of the following attitudes except:

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management?

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

When a company succeeds in creating more value for customers than its competitors do,that company is said to enjoy competitive advantage.

U.S.President Donald Trump's "America First" agenda is just one example of the way some nations are retreating into protectionism and isolation.

In global markets,Starbucks is a good example of simultaneously executing all of the growth strategies except:

Using McDonald's as an example,show how effective global marketing can be successfully achieved.

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the customer.This is an example of market development.

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Why is it important for a firm to have global marketing strategy?

The National Football League (NFL)promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

Explain,with examples,the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities.

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

Toyota and Honda are two examples of companies that exhibit key characteristics of transnationality.

Companies doing business in China must take extra care to protect knockoffs.

The region that leads in the World Pharmaceutical Market is:

Ethnocentric orientation is sometimes associated with all of the following attitudes except:

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management?

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

When a company succeeds in creating more value for customers than its competitors do,that company is said to enjoy competitive advantage.

U.S.President Donald Trump's "America First" agenda is just one example of the way some nations are retreating into protectionism and isolation.

In global markets,Starbucks is a good example of simultaneously executing all of the growth strategies except:

Using McDonald's as an example,show how effective global marketing can be successfully achieved.

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the customer.This is an example of market development.

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Why is it important for a firm to have global marketing strategy?

The National Football League (NFL)promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

Explain,with examples,the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities.

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters