Question 1

Some globalization strategies do not yield the expected results as evidenced by the:

Accepted Answer

A) acquiring of majority stake in Nissan Motor by Peugeot Citroen. 
B) leverage resulting from scale economies. 
C) leverage resulting from manufacturing. 
D) larger scale improvement of quality. 
E) unravelling of the DaimlerChrysler merger. 
A) acquiring of majority stake in Nissan Motor by Peugeot Citroen. 
B) leverage resulting from scale economies. 
C) leverage resulting from manufacturing. 
D) larger scale improvement of quality. 
E) unravelling of the DaimlerChrysler merger.

Question 2

In the United States,some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs.This is an example of:

Accepted Answer

A) discrimination. 
B) domination. 
C) globaphobia. 
D) management myopia. 
E) economic crisis. 
A) discrimination. 
B) domination. 
C) globaphobia. 
D) management myopia. 
E) economic crisis.

Question 3

Facebook acquired Instagram for $1 billion in 2012.Which one of the following statements does not portray Instagram?

Accepted Answer

A) Social-media savvy companies were hesitant to embrace Instagram. 
B) Food categories are helping drive Instagram's popularity. 
C) About two-thirds of Instagram users use the app to learn about brands. 
D) Using photo images and videos can show the "behind the scenes" processes. 
E) Instagram has 600 million users who upload about 100 million photos each day. 
A) Social-media savvy companies were hesitant to embrace Instagram. 
B) Food categories are helping drive Instagram's popularity. 
C) About two-thirds of Instagram users use the app to learn about brands. 
D) Using photo images and videos can show the "behind the scenes" processes. 
E) Instagram has 600 million users who upload about 100 million photos each day.

Question 4

McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S.origins.On the basis of this summary,what is the highest stage of corporate development that McDonald's arguably has achieved?

Accepted Answer

A) international 
B) multinational 
C) global 
D) transnational 
E) myopic 
A) international 
B) multinational 
C) global 
D) transnational 
E) myopic

Question 5

When a global company establishes a benchmark in quality,competitors must quickly make their own improvements and come up to par.Justify the statement giving examples.

Accepted Answer

Starting in the 1960s,U.S.auto manufactu

Question 6

Marco Gobetti,who took over as Burberry's CEO in 2017,faces a number of new challenges including the declining of department store shopping in the United States.

Accepted Answer

A) True 
 B)False

Question 7

McDonald's serves McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of a:

Accepted Answer

A) combination of global and local marketing mix elements. 
B) reflection of failure of U.S.menu items in those countries. 
C) deviation from successful marketing practices. 
D) replacement of standard menu names with fancy names. 
E) selection of menu items that can be sold eventually in U.S.markets. 
A) combination of global and local marketing mix elements. 
B) reflection of failure of U.S.menu items in those countries. 
C) deviation from successful marketing practices. 
D) replacement of standard menu names with fancy names. 
E) selection of menu items that can be sold eventually in U.S.markets.

Question 8

McDonald's Switzerland operates themed dining cars on the Swiss National Rail System.This is globalization of which marketing mix element?

Accepted Answer

A) place 
B) promotion 
C) price 
D) process 
E) product 
A) place 
B) promotion 
C) price 
D) process 
E) product

Question 9

The value equation is represented as Value = Price\Benefits.

Accepted Answer

A) True 
 B)False

Question 10

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

Accepted Answer

A) True 
 B)False

Question 11

At Procter & Gamble,one of the problems they were facing was that 80-plus country teams were all acting independently.Pampers Europe was not collaborating with Pampers North America.This example illustrates differences due to their:

Accepted Answer

A) geocentric orientation. 
B) regiocentric orientation. 
C) polycentric orientation. 
D) ethnocentric orientation. 
E) poor globalization orientation. 
A) geocentric orientation. 
B) regiocentric orientation. 
C) polycentric orientation. 
D) ethnocentric orientation. 
E) poor globalization orientation.

Question 12

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing.Justify this statement using examples based on the world economic trends.

Accepted Answer

Economic growth in key developing countr

Question 13

McAloo Tikka potato burger offered in India is an example of standardization.

Accepted Answer

A) True 
 B)False

Question 14

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A) leverage. 
B) transferability. 
C) flexibility. 
D) capability. 
E) accountability. 
A) leverage. 
B) transferability. 
C) flexibility. 
D) capability. 
E) accountability.

Question 15

The dimensions of global marketing strategy include all of the following except:

Accepted Answer

A) concentration of marketing activities. 
B) development of cultural activities. 
C) coordination of marketing activities. 
D) integration of competitive moves. 
E) integration of marketing mix. 
A) concentration of marketing activities. 
B) development of cultural activities. 
C) coordination of marketing activities. 
D) integration of competitive moves. 
E) integration of marketing mix.

Question 16

Coke's worldwide success is based on:

Accepted Answer

A) adaptation of the marketing mix. 
B) standardization of the marketing mix. 
C) selected elements of the marketing mix. 
D) using local sales force and vending machines. 
E) using existing local infrastructure. 
A) adaptation of the marketing mix. 
B) standardization of the marketing mix. 
C) selected elements of the marketing mix. 
D) using local sales force and vending machines. 
E) using existing local infrastructure.

Question 17

The European Union prohibits the use of generic terms such as "Parmesan" for dairy imports to protect cheese producers in Italy.This is an example of a nontariff barrier (NTB).

Accepted Answer

A) True 
 B)False

Question 18

A fundamental difference between regular marketing and global marketing is the scope of activities.

Accepted Answer

A) True 
 B)False

Question 19

List and describe the restraining forces for globalization.Provide examples in your answer.

Accepted Answer

Two recent examples of the restraining f

Question 20

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered to have a lack of strategic focus and missed opportunity.

Accepted Answer

A) True 
 B)False

Some globalization strategies do not yield the expected results as evidenced by the:

In the United States,some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs.This is an example of:

Facebook acquired Instagram for $1 billion in 2012.Which one of the following statements does not portray Instagram?

McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S.origins.On the basis of this summary,what is the highest stage of corporate development that McDonald's arguably has achieved?

When a global company establishes a benchmark in quality,competitors must quickly make their own improvements and come up to par.Justify the statement giving examples.

Marco Gobetti,who took over as Burberry's CEO in 2017,faces a number of new challenges including the declining of department store shopping in the United States.

McDonald's serves McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of a:

McDonald's Switzerland operates themed dining cars on the Swiss National Rail System.This is globalization of which marketing mix element?

The value equation is represented as Value = Price\Benefits.

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

At Procter & Gamble,one of the problems they were facing was that 80-plus country teams were all acting independently.Pampers Europe was not collaborating with Pampers North America.This example illustrates differences due to their:

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing.Justify this statement using examples based on the world economic trends.

McAloo Tikka potato burger offered in India is an example of standardization.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

The dimensions of global marketing strategy include all of the following except:

Coke's worldwide success is based on:

The European Union prohibits the use of generic terms such as "Parmesan" for dairy imports to protect cheese producers in Italy.This is an example of a nontariff barrier (NTB).

A fundamental difference between regular marketing and global marketing is the scope of activities.

List and describe the restraining forces for globalization.Provide examples in your answer.

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered to have a lack of strategic focus and missed opportunity.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Some globalization strategies do not yield the expected results as evidenced by the:

In the United States,some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs.This is an example of:

Facebook acquired Instagram for $1 billion in 2012.Which one of the following statements does not portray Instagram?

McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S.origins.On the basis of this summary,what is the highest stage of corporate development that McDonald's arguably has achieved?

When a global company establishes a benchmark in quality,competitors must quickly make their own improvements and come up to par.Justify the statement giving examples.

Marco Gobetti,who took over as Burberry's CEO in 2017,faces a number of new challenges including the declining of department store shopping in the United States.

McDonald's serves McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of a:

McDonald's Switzerland operates themed dining cars on the Swiss National Rail System.This is globalization of which marketing mix element?

The value equation is represented as Value = Price\Benefits.

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

At Procter & Gamble,one of the problems they were facing was that 80-plus country teams were all acting independently.Pampers Europe was not collaborating with Pampers North America.This example illustrates differences due to their:

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing.Justify this statement using examples based on the world economic trends.

McAloo Tikka potato burger offered in India is an example of standardization.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

The dimensions of global marketing strategy include all of the following except:

Coke's worldwide success is based on:

The European Union prohibits the use of generic terms such as "Parmesan" for dairy imports to protect cheese producers in Italy.This is an example of a nontariff barrier (NTB).

A fundamental difference between regular marketing and global marketing is the scope of activities.

List and describe the restraining forces for globalization.Provide examples in your answer.

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered to have a lack of strategic focus and missed opportunity.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters