Exam 1: Creating Customer Relationships and Value Through Marketing

Which concept most likely explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

Describe the marketing mix actions mentioned in the text that Chobani has taken since its founding.

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Organizations such as Uber, Citibank, and St. Jude Children's Research Hospital each provide customers with a product that is typically called

Which statements is an example of place utility?

If you wanted a new pair of shoes during the Civil War, you traced the outline of your foot on a piece of paper and gave it to a shoemaker. There was no distinction between the right and left foot because you wanted your shoes as quickly as possible, and the shoemaker knew that you would buy them even if they just "sort of" fit. This is an example of a transaction that would have occurred during the ________ era in U.S. business history.

In marketing, utility refers to

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Which statement describes an environmental force?

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

People with both the desire and ability to buy a specific offering are referred to as

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Oil manufacturers know that some consumers change the oil in their cars themselves and dump the used oil down sewer drains that ultimately flow into local rivers. Which is the most appropriate response, assuming the oil company is concerned with social responsibility?

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

All of the following are true about marketing except which?

Which conditions are necessary for marketing to occur?

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used for the old-fashioned cookies the company produces and markets. The cookies represent which part of the company's marketing mix?