Exam 1: Creating Customer Relationships and Value Through Marketing

Randall receives a coupon on his iPhone advising him about the location of a Taco Bell store. This is an example of which requirement for marketing to occur?

Customer experience refers to

According to the text, Target has been successful by offering consumers the best

American Express cardholders have access to early presales for Ariana Grande concert tickets in many cities. What utility does American Express offer in this instance?

In our free-enterprise society, which three specific groups benefit from effective marketing?

A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be worthwhile if he can improve his scores. He's heard that there is a great tutor in his local community but has no idea who she is. Marketing does not occur in this situation because

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which marketing action would most likely help the Arizona Biltmore communicate with potential convention attendees?

Define needs and wants. Can marketing shape a person's wants? Explain your answer.

The people who use the products and services purchased for a household are called

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as

The ________ element of the marketing mix is demonstrated when a company runs a commercial on Hulu.

Figure 1-5 -In Figure 1-5 above, "A" represents which era in U.S. business history?

All markets ultimately are composed of

Elon Musk was involved in the inception of all of the following companies except which?

Firms such as Southwest Airlines, Marriott, and Facebook have achieved great success by putting a huge effort into implementing the marketing concept, giving their firms a ________ orientation.

A need refers to a

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the heritage products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered part of the ________ element of the marketing mix.

A ________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.