Exam 1: Creating Customer Relationships and Value Through Marketing

The 3M Post-it Flag Highlighter and Pen marketing programs discussed in the text were designed for what primary objective?

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.). What would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

In a marketing context, a market refers to

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

An inventor for 3M, David Windorski, and a team of four college students, questioned students about how they study. The students told the research team

If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus shipping. People learn about the product through word of mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin, where she lives. The products are only available through the mail. This is a description of the company's

Social responsibility is the

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

Some people may assume that for a marketer, the only thing of value for which he or she would "exchange" would be monetary (check, credit/debit, currency, and/or coin transactions). But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

In marketing, environmental forces refer to

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

Which of the following is not an environmental force?

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers. Explain how these factors impact an organization's marketing.

Goods, services, and ideas all can be marketed. Define goods, services, and ideas and give at least one example of each.

Which of the following marketing mix strategies has Chobani used to sell its yogurt?

A television advertisement shows several teenagers searching through the pantry for something to satisfy their hunger. The pantry offers the teenagers many alternatives-cereal, chips, cookies, and some Cool Mint Chocolate Clif Bars. The ad, which shows the teens happily selecting the Clif Bars, appeals to the consumers' ________ for sustenance to satisfy their hunger and attempts to shape their ________ for the advertised product.

The purpose of the introduction of 3M Post-it Flag Highlighters was to