Exam 23: Building an Effective Marketing Plan

Paradise Kitchens uses the following type face/font style choices: Customer Analysis (B-level: bold) and Customer Characteristics (C-level: bold/italics) to indicate that

Which of these does Paradise Kitchens consider an opportunity?

The implementation plan

For readability and clarity, Paradise Kitchens presents its SWOT analysis section of a marketing plan as a figure (Figure 1. SWOT Analysis for Paradise Kitchens). It's divided into two sections:

________ helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way.

Paradise Kitchens' strategic focus and plan section of the marketing plan contained three key elements:

The Paradise Kitchens chart in the organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses. The four key positions that report to the president and CEO are the director of operations, the director of sales, the director of finance and administration, and the

The effectiveness of a table is determined by its ability to

For a business or marketing plan, its level of detail should reflect

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

Charts are often used in the implementation section of a marketing plan to

Which of these does Paradise Kitchens consider a weakness?

A unique aspect of Paradise Kitchens' packaging is that

The two key elements of the customer analysis section of the Paradise Kitchens marketing plan are

Paradise Kitchens describes its primary target market for Howlin' Coyote products as households with one to three people, where often both adults work, and with individual income typically above ________ per year.

Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would

In terms of paragraph style, most readers prefer

The chances of success for a new product are significantly increased if

Which of these does Paradise Kitchens consider a threat?

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are