Question 1

Which of these statements regarding the use of photos in the body of a marketing plan is most accurate?

Accepted Answer

A)  Photos should always appear in black and white or they lose their effectiveness. 
B)  Photos should always appear in color, regardless of the additional cost, since the overall effect is more professional than simply black-and-white images. 
C)  Photos should include a brief caption that ties them to the text and highlights the reason for being included. 
D)  If a photo is important enough to be included in the body of a marketing plan, it should require no further information. 
E)  Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix. 
A)  Photos should always appear in black and white or they lose their effectiveness. 
B)  Photos should always appear in color, regardless of the additional cost, since the overall effect is more professional than simply black-and-white images. 
C)  Photos should include a brief caption that ties them to the text and highlights the reason for being included. 
D)  If a photo is important enough to be included in the body of a marketing plan, it should require no further information. 
E)  Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

Question 2

The company analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals. Paradise Kitchens lists a major strength as

Accepted Answer

A)  a stable financial base. 
B)  strong connections to the Hispanic community. 
C)  co-ownership in a chain of small grocery stores. 
D)  the professional food industry experience of the co-founders. 
E)  national "chili cook-off" titles. 
A)  a stable financial base. 
B)  strong connections to the Hispanic community. 
C)  co-ownership in a chain of small grocery stores. 
D)  the professional food industry experience of the co-founders. 
E)  national "chili cook-off" titles.

Question 3

In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, El Monterey, and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products. Paradise Kitchens' response to this trend will be to

Accepted Answer

A)  change its recipes to be even lower in carbs, fats, and salt than competitors' products. 
B)  emphasize its products' taste and authenticity rather than their nutritional characteristics. 
C)  emphasize the already healthy product characteristics as well as the product's taste, convenience, and flexibility. 
D)  emphasize the research findings that indicate that Americans are actually getting too little fat in their diets, which makes them overeat in order to feel satisfied. 
E)  capitalize on the fact that its products have always been healthier than competitors' products and its plan to make meals even healthier. 
A)  change its recipes to be even lower in carbs, fats, and salt than competitors' products. 
B)  emphasize its products' taste and authenticity rather than their nutritional characteristics. 
C)  emphasize the already healthy product characteristics as well as the product's taste, convenience, and flexibility. 
D)  emphasize the research findings that indicate that Americans are actually getting too little fat in their diets, which makes them overeat in order to feel satisfied. 
E)  capitalize on the fact that its products have always been healthier than competitors' products and its plan to make meals even healthier.

Which of these statements regarding the use of photos in the body of a marketing plan is most accurate?

The company analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals. Paradise Kitchens lists a major strength as

In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, El Monterey, and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products. Paradise Kitchens' response to this trend will be to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Financial Aspects of Marketing

Filters

Exam 23: Building an Effective Marketing Plan

Which of these statements regarding the use of photos in the body of a marketing plan is most accurate?

The company analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals. Paradise Kitchens lists a major strength as

In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, El Monterey, and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products. Paradise Kitchens' response to this trend will be to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Financial Aspects of Marketing

Filters