Exam 8: Create the Product

The last stage in the product adoption process is .

One of the reasons given for the success of the reality television shows was the fact the shows appealed to a cultural bias that real- life drama is preferable to fiction.Americans desired adventure and escapism that offered them the opportunity for participation but did not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of with current cultural values.

What are the disadvantages and advantages associated with test marketing?

MRO products are goods that businesses use for .

White Wave Inc.,the maker of Silk soy milk,gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the customer's adoption of a new product was implemented by White Wave Inc.? Support your answer.

are typically lower in social class than other adopter categories and are bound by tradition.

A _ _ is a good or service for which consumers will spend time and effort gathering information on price,product attributes,and product quality.

A _ _ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

At a retail store,the display racks on which clothes are hung,the shelving,and the cash registers are all examples of .

Marketers classify innovations based on their .

Innovators are NOT .

Marketers classify products based on where and how consumers buy the products.

Pepsi- Cola's development of Wild Cherry Pepsi,a cherry- flavored soda,is an example of a .

Innovators tend to be better off financially that other adopter groups.

For an amusement park,concession food trailers,the parking lot,the first- aid building,and the building where the park's daily receipts are tallied are all examples of .

When Mae's mother died,Mae was glad her mother had the foresight to prepay her funeral expenses.Then Mae was told that new state regulations require each coffin placed in the ground had to be in a burial vault-- an additional $800 expense.For Mae,the burial vault was a(n) .

For a veterinarian's office,the paper used to print payment receipts,the antiseptic used to sterilize instruments,and the soap used to clean examination tables are all examples of .

Explain discontinuous innovation.

What category of consumer adopters would purchase a product when the product is no longer considered new or different? Explain your answer.

Samsung recognized early that color screens on cell phones were going to be in demand by customers.This is an example of an organizational difference affected by product adoption.