Exam 8: Create the Product

Consumers usually know a good deal about specialty products,are loyal to specific brands,and spend little if any time comparing alternatives.

Laggards tend to be in a higher social class than the other adopter categories.

During the technical development phase of the new product development process,a physical version of the product is developed; it is called a .

is the extent to which a new product is consistent with existing cultural values,customs,and practices.

Which of the following is an example of a good?

Product adoption is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Some potential customers,even after _ ,do not go on to the final stage of product confirmation.

The addition of sugar- free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation.

are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies even though it was not on her shopping list.For Camille,Twinkies were an example of a(n).

is how visible a new product and its benefits are to others who might adopt it.

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

means the coming together of two or more technologies to create new systems that provide greater benefit than the original technologies alone.

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Nondurable goods are more likely to be purchased under conditions of high involvement than durable goods.

What are three reasons why successful new- product introductions are becoming more difficult for firms?

Why would a company create a knockoff of another product?

Commercialization is in the middle of the new- product development process.

The state of Missouri is a product that can be promoted as a great place to locate a new business.

are the last in the population to adopt a new product.