Exam 8: Create the Product

Diffusion refers to .

Traffic in major metropolitan areas is too often brought to a standstill after wreckage has been cleared away because investigators must painstakingly measure skid marks and determine culpability.After a police chief missed an important meeting because of a wreck investigation,he was pleased to find an article about a company that markets a new high- tech crash investigation system that shortens the time required for these investigations by 50 percent.In which stage of the adoption process is the police chief?

A(n)is a purchase made on the spur of the moment without any planning or search effort.

Which of the following new products would have the greatest degree of observability?

Which of the following statements is NOT a reason successful new- product introductions are becoming more difficult for firms?

Marketers classify innovations into three categories based on their degree of newness.Explain these categories.Include what role the consumer has in each of these innovations.

In the of the new- product development phase,marketers estimate the technical and the commercial success of an idea for a new product.They recognize that appearance and design may be critical to the success of a new product.

Prior to the development of the cardiac stent,surgeons used balloons to clear obstructed heart vessels,but there was no way to ensure the vessels would stay open.The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again.Surgeons who use the stent had to engage in a great deal of learning to understand its use and how valuable a tool it was in patient care.There was nothing like the stent on the market when it first appeared.The cardiac stent was an example of a .

Which of the following statements about the adopter categories is true?

The last stage in the new- product development process is _.

If Bosa Nova introduces a new product line and a new brand with the highest antioxidant juice ingredient in the world,what stage in the consumer adoption process model would the target market be in?

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a .

Explain impulse products.Identify a challenge marketers may have regarding impulse products.

Which of the following is the best example of a nondurable good?

Experts suggest that between of all new products fail.

Which of the following is the best example of a convenience product?

Marketers classify convenience products as .

Marissa arrived early for her job interview.She was very excited about the opportunity to interview for a prestigious position.As she got out of the car,she got a run in her pantyhose.She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose.For Marissa,the pantyhose were an example of a(n)_ .

Beth wants to buy Christmas lights to decorate her new home.At various stores,Beth found lights priced from $6.99 a strand to $25.99 a strand.Beth bought almost $200 worth of the cheapest lights so that she could have as many lights on her house as possible.For Beth,Christmas lights are a(n) .

Why is successful new- product introduction becoming increasingly more difficult?