Exam 8: Create the Product

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

Which of the following is an example of a product?

A fast- food chain wanted to add a new product to its breakfast menu.The company considered a pancake shaped like a muffin.The problem was in determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated.Explain the phase of new- product development that was implemented during this process with the chain and its supplier? Support your rationale.

What must marketers do during the "develop a marketing strategy" phase of the new products development process?

describes how the use of a product spreads throughout a population.

Netlie provides rental of DVDs.Netlie's includes free shipping,no time limits,extensive selection,and targeted recommendation.

Test marketing is an inexpensive way to predict whether a new product will be a success.

The purchase of a shopping product typically requires habitual consumer decision making.

In business- to- business products,what is the difference between capital equipment and accessory equipment?

Organizations are likely to adopt an innovation that helps them increase their gross margins and profits.

is when marketers use a variety of sources to come up with a potentially new product that would beneficial to customers and is compatible with the company mission.

Ore- Ida's development of Funky Fries,microwaveable,single servings of Kool- Blue,seasoned potatoes is an example of a because consumers did not have to learn anything new to prepare and serve the potatoes.

occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.

Which of the following is the best example of a durable good?

A website is full of games,activities,music,and stories that appeal to children of all ages.Before a parent commits to paying the annual membership fee to gain access to the site,s/he can register for one free month of use.By accepting the free month's usage,potential adopters move into the stage.

A knockoff is a .

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of fourteen and seventeen.

An Internet company provides other businesses operating on the Internet with various kinds of help handling distribution bottlenecks including software that manages tariffs and exchange rates for companies that ship internationally.This company is an example of a(n).

In the business market,wheat,coal,and bauxite (used to make aluminum)are all examples of .

for the Bosa Nova energy drink is the moment of truth when the sales of the product spike from a slow climb to an unprecedented new level,that is ,reaches the moment of critical mass.