Exam 8: Create the Product

A _ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

Marketers may conduct a massive advertising campaign,called a media blitz,to make consumers aware of a new product in the stage of a customer's adoption of a new product.

The first stage of the new- product development process is _.

is the degree to which consumers find a new product or its use difficult to understand.

Which of the following adjectives best describes a product that would be classified as a good?

Procter & Gamble introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before Procter & Gamble could.

The built- in,fold- down child seats such as those found in Chrysler minivans were an example of a because they required consumers to learn how to properly use the seat as well as the advantages of the seat.

is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

In terms of the five characteristics of innovations that affect the rate of adoption,the digital camera would most clearly have a higher degree of _ than flavored bottled water.

Which of the following statements about durable goods is true?

The largest adopter category is the early adopters.

Marketers are striving to generate customer _ when a design teaser advertisement is created that will give prospective customers just enough information about the new product to make them curious.

Unlike innovators,have a great concern for social acceptance.

The development of different television shows using the same format as an existing series is an example of a dynamically continuous innovation.

Consumers must engage in a great amount of learning to use a because no similar product has ever been on the market.

Tony wanted to buy a pair of binoculars but not just any brand.He wanted to buy a pair of Steiner Nighthunter just like the pair he had learned about in his newest copy of Peter's Hunt magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a _ _.

Why would a company adopt a business- to- business product?

Define emergency product.Give an example of an emergency product.Explain why the price and perhaps the quality of this product may not be an issue at the time of purchase.

If Bosa Nova added the new acai juice ingredient to an energy drink it is an example of a _ ; it is a modification to an existing product that differentiates one brand from another.The consumer doesn't have to learn anything to use the new product.

The for a guest paying for a night's stay at a hotel is a bed,bathroom,towels,dresser,light,and closet.