Exam 7: Salesperson Performance: Motivating the Sales Force
Exam 1: Introduction to Sales Management in the Twenty-First Century82 Questions
Exam 2: The Process of Selling and Buying71 Questions
Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management94 Questions
Exam 4: Organizing the Sales Effort88 Questions
Exam 5: The Strategic Role of Information in Sales Management Comprehensive Cases for Part One61 Questions
Exam 6: Salesperson Performance: Behavior, Role Perceptions, and Satisfaction87 Questions
Exam 7: Salesperson Performance: Motivating the Sales Force85 Questions
Exam 8: Personal Characteristics and Sales Aptitude: Criteria for Selecting Salespeople83 Questions
Exam 9: Sales Force Recruitment and Selection87 Questions
Exam 10: Sales Training: Objectives, Techniques, and Evaluation85 Questions
Exam 11: Salesperson Compensation and Incentives Comprehensive Cases for Part Two77 Questions
Exam 12: Cost Analysis79 Questions
Exam 13: Evaluating Salesperson Performance78 Questions
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What are performance attributions? Describe the four categories of performance attributions.
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Correct Answer:
The first category is stable internal factor-things that are unlikely to change in the near future such as personal skills and abilities. Second, there are unstable internal factors-things that may vary from time to time, such as effort expended or mood. Third, there are stable external factors-things such as the nature of the task or competitive situation. Lastly, there are unstable external factors-things that might change next time, such as advertising support or lucky timing.
The variable that usually has the most impact on the magnitude of instrumentality estimates is the:
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B
Which of the following is a characteristic of a highly motivated salesperson?
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Correct Answer:
D
Which of the following statements about the stages in the sales career path is true?
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Which of the following statements about how personal characteristics affect a salesperson's level of motivation is true?
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What individual characteristics affect accuracy and magnitude expectancies?
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During the exploration stage of a salesperson's career, the salesperson will:
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The accuracy of a salesperson's expectancy perceptions indicates:
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During the establishment stage of a salesperson's career, the salesperson will:
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Demographic variables like age, family size, and education can all have an impact on an individual's valence for rewards.
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Which of the following is one of the major causes of plateauing?
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The frequency of communication within an organization has no effect on expectancy, instrumentality, or valences.
(True/False)
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All of the following are examples of individual characteristics that impact the magnitude of a salesperson's expectancy estimates EXCEPT:
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Stephan perceives himself to be a talented, hard-working salesman with considerable self-esteem. As such, it is probable that Stephan:
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The firm's compensation plan has a notable impact on the magnitude of a salesperson's instrumentality.
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