Exam 7: Salesperson Performance: Motivating the Sales Force

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What are performance attributions? Describe the four categories of performance attributions.

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The first category is stable internal factor-things that are unlikely to change in the near future such as personal skills and abilities. Second, there are unstable internal factors-things that may vary from time to time, such as effort expended or mood. Third, there are stable external factors-things such as the nature of the task or competitive situation. Lastly, there are unstable external factors-things that might change next time, such as advertising support or lucky timing.

The variable that usually has the most impact on the magnitude of instrumentality estimates is the:

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Which of the following is a characteristic of a highly motivated salesperson?

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D

Which of the following statements about the stages in the sales career path is true?

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Which of the following statements about how personal characteristics affect a salesperson's level of motivation is true?

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What personal characteristics affect sales motivation?

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What individual characteristics affect accuracy and magnitude expectancies?

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Which of the following statements about plateauing is true?

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What is motivation (in sales)?

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During the exploration stage of a salesperson's career, the salesperson will:

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One criticism of linking pay to financial incentives is:

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The accuracy of a salesperson's expectancy perceptions indicates:

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During the establishment stage of a salesperson's career, the salesperson will:

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Demographic variables like age, family size, and education can all have an impact on an individual's valence for rewards.

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What four stages do most salespeople go through in their careers?

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Which of the following is one of the major causes of plateauing?

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The frequency of communication within an organization has no effect on expectancy, instrumentality, or valences.

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All of the following are examples of individual characteristics that impact the magnitude of a salesperson's expectancy estimates EXCEPT:

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Stephan perceives himself to be a talented, hard-working salesman with considerable self-esteem. As such, it is probable that Stephan:

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The firm's compensation plan has a notable impact on the magnitude of a salesperson's instrumentality.

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