Exam 5: Consumer Behaviour

There are many perfumes in the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. The maker of Demeter perfumes treats smells as if they were:

Figure 5-3 -In Figure 5-3, letter "A" represents the _________ _ influences that can affect the consumer purchase decision process.

Tyler was offended by the brand name of a new product for women. She believes that the name is demeaning for women and that its use means the manufacturer is unsympathetic to women. The future of this product may be poor unless it changes its name because of consumers' _ ______.

Which of the following statements about French Quebecois' buying patterns is FALSE?

The three teenaged girls spent hours at the store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks?" This situation is most closely related to which of the following situational influences?

Nick was happy with his newly purchased ultrabook computer. It had all the features he wanted, including wider screen, lightweight design, and a high-end graphics chip for playing games, and the $1200 price tag was reasonable. As he was taking the ultrabook out of the box, Nick noticed an advertisement in the local paper showing a similar ultrabook configuration for only $1100. Suddenly, Nick began to doubt his Purchase decision - maybe he hadn't gotten such a good deal. He was experiencing:

As she hunted for rice crackers, LeeAnn thought, "Nothing in this store is logically arranged." Then she banged her cart into the side of a display because the aisle was so crowded. As a result of _________, she has vowed never to shop at that store again.

To attract new members, a golf club would focus its marketing efforts on people who view the current members as a (n)________group.

Those needs that are concerned with love and friendship are ______needs.

Consumer socialization is the process by which people acquire the skills, knowledge, and attitudes:

Which of the following statements about social class is true?

Many have described 2002 as the year of the palindrome - a word or phrase that reads the same whether read from right or left. While Ahmed was unaware of the term, once he read an article about palindromes for his English class, he saw the term three more times that week. This is probably the result of:

You are driving along the road when you notice your stomach starting to grumble and gurgle. You see a flashing neon sign at a restaurant saying "all you can eat" and so you stop in and enjoy an extremely satisfying meal. In the corresponding order, the grumbling stomach, the sign, the meal, and feeling satisfied after the meal correspond to:

The PRIZM Program:

Using the same brand name for different products is an application of which concept from behavioural learning theory?

Of what significance to marketing is the family life cycle?

The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?

Which of the following statements about family decision making tends to be true?

Interpreting information so that it is consistent with your attitudes and beliefs is called: