Exam 5: Consumer Behaviour

Jo is considering purchasing a new cat, but is unsure of which ones shed, which ones are indoor or outdoor, and which ones are most friendly around children. She decides to ask several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which stage of the consumer purchase decision process is Jo?

Thinking, reasoning, and mental problem solving without direct experience describes ________.

Why would Dr. Pepper select country music performer Garth Brooks to appear in an ad campaign? How would he be a sociocultural influence on consumer behaviour?

An owner of two new kittens would most likely use an internal search or prior experiences when purchasing:

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as:

What is consumer socialization?

Reid wants to find the perfect gift for his parents' 50th wedding anniversary. He started looking for the gift last month and expects to spend another couple of months if needed to find a gift they both will like. Reid is engaging in:

When Keith Monroe told his father the family needed a new computer, the father told Keith to determine what features were needed and some costs. Mrs. Monroe suggested the new computer needed an ergonomic keyboard because she was having some problems with her wrists. Wenda Monroe asked that the new computer have a faster modem for her chat room visits. Mr. Monroe said what they bought would depend on what Keith learned. Which of the following sentences BEST describes the roles the Individual family members played in making this decision?

An example of a marketer-dominated source of information for an external information search is:

You have just purchased a Samsung S5 smartphone, after learning how to use it, you tweet out to the Samsung handle, that "S5 best phone ever! Great screen & battery life! Thx!" Brands who monitor their social media attempt to understand different levels of customer __________.

Consumers' ability to perceive taste differences in chocolate bars is an example of:

As an aspiring tennis player, you frequently copy and mimic the top players at your local club and look towards them for self-appraisal or as a source of personal standards. These individuals would be referred as:

According to PRIZM results, Quebec Canadians are more likely to "live in the moment" and are more prone to seek _________.

The American Express advertising claim that "membership has its privileges" creates which type of reference group?

When marketing to Quebec Canadians, in comparison to the rest of Canada, all of the following are true, except:

Which of the following statements about brand loyalty is NOT true?

As the communications manager for a new home builder in town, how would you use the PRIZM5 analysis tool to effectively target your market?

A magazine ad shows a cherubic baby sitting inside an automobile tire. The ad copy touts the dramatically improved traction of Michelin radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children. The marketers of Michelin tires are attempting to appeal to consumers' _ _ needs.

In the hierarchy of needs, water, food, and sex would be considered _______needs.

PRIZM research suggests that those of the "Lunch at Tim's" have which view on social media?